Saturday, 31 December 2016

Google Keyword Research Keyword Planner

Google Keyword Research Keyword Planner - (iklangoogle = window.iklangoogle || []). Push ({}); (iklangoogle = window.iklangoogle || []). Push ({}); ? Here will be described in detail from What is Keyword Research? effective steps that must be considered before? perform keyword research , and like where how to perform keyword

Putting a badge for a Facebook Page into your Blog

This article describes making a Facebook badge to promote your page, and putting it onto your blog.

What is a Facebook page

This article is about how to make a badge to promote a Facebook Page.

This is an example of the "follow me" approach to linking your blog and the social networks, although for Facebook pages your reader becomes a Fan rather than a Friend.

Many people are confused about when they should use each of the types of "thing" in Facebook, ie
  • Profiles - accounts for flesh-and-blood, living, breathing, individual people
  • Pages - for websites, brands, and organisations that don't want to approve all their Facebook members
  • Groups -  for organisations that want to approve individual members who join (and in return, group-owners can send private messages to individual members.
The most common "thing" for blogs to have is a Page - and a Badge is the tool which Facebook provides to help you to promote a Page on your blog or other website.


How to make a badge to promote a Facebook Page

View all your Pages using the arrow drop-down at the very top right of Facebook's toobar.
(Facebook chance the place for actions like this from time to time - you may need to look around to find your pages.)

Copy the URL for the Page you want to promote
(One way is to right click on its name, and choose copy-link-location- or whatever phrase your browser uses.   Another is to to go the page, and copy the URLfrom your address bar.)

Come back to this article and click  here --- Facebook Social Plugins, to reach Facebook's tools.
(I used to have instructions to launch this from Facebook - but I cannot find any link to it from my Pages page any more.)

Choose Page Plugin  / Web.  

Scroll down the page, and set the options for your badge.  The first one is critical - the others optional:
  • Facebook Page URL - this needs to be changed to the URL of your page (which you copied earlier)
    If you have less than 25 Fans already, then your page's URL will be something like http://www.facebook.com/pages/Blogger-Hints-and-Tips/144194435594821 and you can get it by copying the link from the list of Pages for your account.
    Once you have more than 25 fans, you can choose a  page-url on the Edit Info > Username screen.
  • Tab - the tab on your page that is shown
  • Width - choose a value that suits the space on your template where you want to put the box.
  • Show faces, show header:  choose options that suit your purpose and blog template
  • Show stream:  this controls whether you show posting from the Page inside your blog
As you choose options, the preview at the bottom updates to show what the button will look like:



When you are happy with the selections, choose Get Code.
  • Currently, there are options for an iframe or Javascript SDK:   I recommend using the iframe, unless you are comfortable with the two-part installation needed for the Javascripit, and you are sure that the visitors you want to target will have Javascripti enabled. 



Copy the code provided

Install the code into your blog - there several options for installing the HTML, depending on where you want to put the badge or button.


Job Done!   Your blog will now display a gadget that promotes the selected Facebook page - people can view and like your Page from within your blog.


What your visitors will see

People who visit your blog through a web-browser will see a Facebook area, including a Like button and whatever other options you have chosen.

This can be quite a powerful tool:  you can easily use two or three different combinations on different parts of your blog:  one that has no border, no faces and no header but does show a Stream can effectively look like a "live" feed from your Facebook page to your blog, while another one with different options can show off the size of your fan-base.

Be aware that the Like button shown in this button gives people the option to Like your Page in facebook  - not your blog directly, and not the current post that they are reading.   If you want them to be able to Like your blog or blog-posts, you need to provide this option separately (and many of your visitors are likely to be confused by the different).

As always, people who read your blog via a feed reader (Bloglines, Google Reader, etc), or by email subscription (eg having used follow-by-email) may not see the Facebook item, depending on where is places and what options their email program has.


Customizing the code

You can change the characteristics of the box without having to generate the code from Facebook again.   For example you can later the width and/or height - just remember to do it in both of the places required if you are using the iframe option:
<iframe src="http://www.facebook.com/plugins/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2Fpages%2FBlogger-Hints-and-Tips%2F144194435594821&amp;width=160&amp;colorscheme=light&amp;show_faces=false&amp;border_color=purple&amp;stream=true&amp;header=false&amp;height=395" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:160px; height:395px;" allowTransparency="true"></iframe>

fyi, I could have just quoted this code, and said to use it on your blog.  But I don't usually do this when I'm describing how to link Blogger and any third party product, because it's likely that Facebook (or whoever) will change their code in the future:  it's always safest to get the most up-to-date copy of the code from the source-site when you need it.

The facebook page where you get the code from also has more information about controls you can set in the code, too.   Check it out for more information.


Do you need to own the page you want to promote?

No - not any more.

At one stage, the first step in these instructions was to
"Log into Facebook with a profile (ie personal account) that has administrator rights for the page you want to promote."

But that's no longer necessary.   You can promote any Facebook page that you want to, on your blog.

But be aware that if you show the page-feed on your blog, and you don't own the page, then you have no control over what is shown.   It's possible that a feed from someone else's Page will show material which breaks Blogger's terms and conditions - or which you simply don't want on your blog.    For this reason along, I'd recommend only promoting your own, or closely trusted, pages on your blog.




Related Articles

Putting HTML from a third-party into your blog

How the data in Blogger blogs is organised

Linking Blogs and Websites

Tools for linking Blogger and the Social Networking sites

Putting a Facebook "share this" button on your blog

Copyright, Blogs and Bloggers

Why RSS / Subscribe to Posts is important for bloggers

How to rename picture files in Picasa-desktop

This article is about re-naming files from within Picasa-desktop, to provide SEO benefits for your blog.



Picasa's desktop software is a good tool for organizing and editing photos on your local computer.   And it is still available for you to use on your computer, even though Picasa-web-albums has been replaced by Google Albums + Google Album Archive.

For pictures that are important in your blog, I still recommend preparing them in a tool like Picasa-desktop and then uploading the finished versions to Google Photos before putting them into a post, because:
  • The desktop tool has better editing tools (cropping, zooming, auto adjustment, adding watermarks) and Picasa-web-albums does.
  • It lets you control the size of the uploaded file
  • It's easier to ensure sure that you still have full-size files on my local machine for printing etc, as well as smaller, more optimized, copies to use on web-pages.

Picasa-desktop folders have a very nice relationship with files and directories with the Windows file system:
Each Picasa folder = one directory on your computer
Each Picasa photo = one file on your computer.

And this means that you can set various properties (eg file name) from either inside Picasa or from Windows.


How to associate keywords with photos in Picasa-desktop

Picasa-desktop has two tools for adding keywords to photographs:
  • You can enter a caption for each photo. This is basically some text, which is stored "inside" the photo, in a hidden-field that is only visible when you are using a software tool that displays the captions. (In technical terms, the caption is stored inside the  IPTC/XMP Description field inside the JPEG etc file that you have.)
  • You can enter one or more tags for each photo - again, text (individual words or phrases) that is stored in the  IPTC/XMP Keyword field.

Unfortunately captions and tags aren't shown when you put a photo in your blog.

This means that the captions and tags are possibly not used by Google in understanding what the photo is about: I've never heard any SEO experts recommending that the  IPTC/XMP fields should be keyword optimized.   For some bloggers this won't be an issue - but it is if SEO is important for you blog.

Another approach is to put the keyword(s) into the file-name, because file-name is one of the factors that Google looks at when it is indexing images.   And this has a nice spin-off for you as well - it means that they keywords are available to any file-search tools that you use on your computer, not just to specialised ones that work with images.

For a long time, I believed that to change the name of a file, I had to go out to my Windows files (using Windows Explorer or similar, and rename them there) - and then wait for Picasa to catch up with the change that I'd made in the file system.   But one day I accidentally hit the F2 key, and found that it opens up a very useful dialog box indeed.





How to Change the name of a file in Picasa desktop

Navigate to the picture that you want to change the file-name for, using the Picasa-desktop software.

Press the F2 key. This opens a Rename Files window.

Type in a new name for the file, for example    concrete-pig-outside-butcher-shop-in-ireland

Click the option buttons if you want to include today's date or the file-resolution in the name  (I don't usually do this, because I organise my photos into folders according to the date they were taken)



Click Rename to save the change


Job done!    The file has a new name in your computer's file system, and is still loaded in your Picasa database.



How to change the name of a file in Google Album Archive or Google Photos

Currently there is no way to change the name of a file after it is uploaded it to either Google Album Archive or Google Photos:  .

One option is to download the photo, rename the file on your desktop, and re-upload it.   But if you change the name in this way, you also need to change the link to the file in every place that it has already been used.   That said, if you only use your photos in one place each, then making a new copy with a different name, uploading it and changing all the existing links can be a good way to deal with copyright theives who have hot-linked directly to your photos.



How to choose "good" names for your picture files

Early SEO advice was to use:
  • Lowercase letters only (some computers don't like uppercase)
  • Only hyphens between words (not spaces, underscores, etc)
  • Regular characters only (no á é etc)

Today, I'm not sure if it matters so much. In most cases, it's probably more important to use rich, descriptive key words  that describe all the aspects of the photo, than to worry about how they're laid out.   But I do tend to follow the advice anyway - just in case.




Related Articles

How to show your photos in a slideshow from Picasa

Does SEO matter for your blog?

How to put a picture into your blog.

Understanding Picasa-desktop vs Picasa-web-albums

Taking action when someone has copied your blog without permission

Friday, 30 December 2016

FeedBurner function and RSSFeed to blog?

FeedBurner function and RSSFeed to blog? - (iklangoogle = window.iklangoogle || []). Push ({}); (iklangoogle = window.iklangoogle || []). Push ({}); What is FeedBurner and RSSFeed and what function both to blog ? through this article can hopefully understand the terms clearly. ? RSS Feed FeedBurner or perhaps not unfamiliar

Thursday, 29 December 2016

Understanding What is SEO for Beginners?

Understanding What is SEO for Beginners? - (iklangoogle = window.iklangoogle || []). Push ({}); (iklangoogle = window.iklangoogle || []). Push ({}); SEO or an extension of Search Engine Optimization or in Indonesian means search engine optimization, is a technique for optimizing page sites using standard procedures