WHY GOOGLE RECOMMENDS IMAGE AND VIDEO ADS

WHY GOOGLE RECOMMENDS IMAGE AND VIDEO ADS

YOU CAN ONLY SHOW ONE IMAGE OR VIDEO ADVERT AT A TIME – YOU CANNOT DISPLAY A ROW OF IMAGE ADS AS YOU CAN TEXT ADS. THIS FOCUSES YOUR VISITOR’S ATTENTION ON ONE ADVERT. THE MORE POPULAR ADVERTISERS, MANUFACTURERS AND SERVICE PROVIDERS LIKE TO PROMOTE THEIR BRAND. THIS MEANS A LOGO OR SOME OTHER IMAGE THAT THEY INCLUDE IN THEIR ADSENSE ADVERTISING.

IT ALSO MEANS THAT THEY ARE MORE LIKELY TO CREATE VIDEOS TO PROMOTE THEIR BUSINESSES. SUCH ADVERTS TEND TO PAY MORE PER CLICK THAN SIMPLE TEXT ADS – BUT ONLY IF THE VIDEO CONTENT MATCHES WELL WITH THE CONTENT OF YOUR PAGE.

TIPS TO USE ADSENSE CHANNELS TO INCREASE ADSENSE CPC

TIPS TO USE ADSENSE CHANNELS TO INCREASE ADSENSE CPC

YOU CAN SET UP YOUR TESTS USING ADSENSE CHANNELS. YOU CAN CREATE CUSTOM CHANNELS TO ESTABLISH THE CPC AND CTR OF INDIVIDUAL AD BLOCKS. MEASURE THE PERFORMANCE OF EACH CHANNEL OVER A PERIOD OF 2-4 WEEKS AND THEN DESIGN YOUR ADSENSE STRATEGY ON THE RESULTS. CHANNELS CAN BE CREATED FOR INDIVIDUAL ADVERTS OR AD BLOCKS.

THIS ENABLES YOU TO DELETE ANY LOW-PERFORMING BLOCKS, OR TO CHANGE THEIR POSITION ON YOUR PAGE. GOOGLE MAY PROVIDE THE HIGHEST-PAYING ADSENSE ADVERTS TO THOSE ADVERTS THAT PERFORM BEST. THAT IS BECAUSE THESE ADVERTISERS ARE PAYING FOR MAXIMUM EXPOSURE. A TOP BID FOR A SPECIFIC KEYWORD NOT ONLY GET YOU TOP OF PAGE#1 OF GOOGLE SERPS FOR THAT KEYWORD, BUT ALSO EXPOSURE ON THE TOP PERFORMING AD BLOCKS ON THE TOP PERFORMING WEB PAGES.

CUSTOM CHANNELS ENABLE YOU TO ESTABLISH THE CTR AND CPC OF EACH OF YOUR INDIVIDUAL AD BLOCKS OR EVEN INDIVIDUAL ADVERTS. YOU CAN ESTABLISH WHETHER A SINGLE BANNER ADVERT PAYS MORE THAN THE COMBINED INCOME FROM EACH ADVERT IN A 4-AD BLOCK IN THE SAME POSITION ON YOUR PAGE. YOU CAN ALSO SET UP CHANNELS TO COMPARE ADVERT SIZES.

HOW TO UNDERSTAND ADSENSE CPC OR COST PER CLICK

HOW TO UNDERSTAND ADSENSE CPC OR COST PER CLICK

THE TERM CPC OR ‘COST PER CLICK.’ IF YOU ARE USING GOOGLE ADSENSE ON YOUR WEB PAGES THEN YOU WILL KNOW THAT THESE ARE ADVERTS FROM GOOGLE’S ADWORDS ADVERTISING PROGRAM. ADVERTISERS USING THE ADWORDS PROGRAM PAY GOOGLE FOR EVERY CLICK MADE ON THEIR ADVERTS.

WHEN YOU PLACE ADSENSE BLOCKS ON YOUR WEB PAGES AND BLOGS, YOU GET PAID A PERCENTAGE OF WHAT ADVERTISERS PAY GOOGLE. CURRENTLY THIS IS 68% OF THE BID PRICE FOR THAT ADVERT. SO IF SOMEBODY IS PAYING GOOGLE $2 FOR EVERY CLICK ON A SPECIFIC ADVERT FOR A SPECIFIC KEYWORD, THEN YOU GET $1.36 EVERY TIME A VISITOR TO YOUR SITE CLICKS ON THAT ADVERT IF GOOGLE HAS PLACED IT ON YOUR PAGE.

WHAT YOU HAVE TO DO IS TO DO YOUR BEST TO MAXIMIZE THE CPC PRICE, SO THAT THE ADVERTS ON YOUR WEB PAGES AND BLOG POSTS MAKE YOU MOST MONEY EVERY TIME A VISITOR CLICKS ON THEM. THIS INVOLVES GETTING GOOGLE TO PLACE THE HIGHEST POSSIBLE VALUE ADVERTS ON YOUR PAGES. YOU CANNOT DECIDE THE PPC OF THE PUBLISHED ADS YOURSELF – GOOGLE DECIDES THAT BASED ON SEVERAL ASPECTS OF YOUR WEB PAGE/BLOG PAGE/BLOG POST.

THERE ARE TWO FACTORS INVOLVED HERE: THE CPC AND CTR (CLICK THROUGH RATE) – THE LATTER IS THE RATIO OF VISITORS WHO ACTUALLY CLICK ON AN ADVERT RATHER THAN JUST READ THE PAGE CONTENT AND IGNORE THE ADS. A HIGH CTR IS OFTEN BETTER THAN A HIGH CPC.

THUS, IF YOU GET A CTR OF 2% WITH ADVERTS WITH A CPC OF $0.75 (2 VISITORS IN EACH 100 CLICK ON AN ADVERT), THEN THAT IS BETTER THAN A CTR OF 1% WITH ADVERTS WITH A CPC OF $1.20. WITH THE FORMER, EACH 1,000 VISITS WILL MAKE YOU $10.20 (68% OF $15) WHILE WITH THE LATTER YOU WOULD MAKE ONLY $8.16. SO CTR MATTERS, NOT JUST EARNINGS PER CLICK. IT’S HOW MANY THAT CLICKS THAT OFTEN MAKES YOUR MONEY, NOT ALWAYS THE COST OF EACH CLICK.

THESE ARE EXAMPLES ONLY, AND YOUR INCOME PER 1,000 VISITORS WILL DEPEND UPON THE RELEVANCE OF THE ADSENSE ADS TO YOUR VISITORS AND WHERE THE ADVERTS ARE SITUATED ON YOUR SITE. THERE IS ALSO A LOT YOU CAN DO TO IMPROVE CTR, BUT LET’S FIRST FOCUS ON HOW YOU CAN ATTRACT THE BEST PAYING ADVERTS: THOSE WITH THE HIGHEST CPC.

TIPS TO DO YOUR RESEARCH NICHE FOR THE BLOG OR WEB

TIPS TO DO YOUR RESEARCH NICHE FOR THE BLOG OR WEB

THINK ABOUT THE BEST TOPIC ON WHICH WE ARE GOING TO WRITE AND WE ARE CAPABLE TO WRITE MORE AND MORE.

THE BEST TIP ON HOW TO INCREASE ADSENSE CPC IS EQUALLY IMPORTANT. YOU MUST RESEARCH YOUR NICHE FOR THE HIGHEST PAYING KEYWORDS. THE WAY ADWORDS OPERATES IS THAT ADVERTISERS BID FOR KEYWORDS. THE MORE THEY PAY-PER-CLICK FOR A SPECIFIC KEYWORD, THE HIGHER IN THE GOOGLE SERPS THEIR ADVERT WILL APPEAR. THE NICHE IS IRRELEVANT – WHAT IS RELEVANT IS WHAT EACH ADVERTISER IS WILLING TO BID TO GET THE #1 OR EVEN A PAGE #1 POSITION FOR THEIR ADVERT ON GOOGLE SERPS FOR THAT KEYWORD.

TAKE WHAT YOU GET

AS STATED EARLIER, YOU CANNOT CHOOSE WHAT ADWORDS ADS YOU WANT TO APPEAR IN YOUR ADSENSE BLOCKS. GOOGLE DECIDES THAT ACCORDING TO THE RELEVANCE OF YOUR PAGE TO THE KEYWORD. YOU MAY BE GIVEN ADVERTS APPEARING ON PAGE #1 OF THE SERPS OR ON PAGE 20. THE ADVERT ON PAGE #1 OBVIOUS COSTS A LOT MORE PER CLICK THAN THAT ON PAGE 20 – SO YOUR 68% SHARE IS LIKEWISE LARGER.

KEYWORD SELECTION

THAT MEANS YOU MUST ALSO FIGURE OUT WHAT KEYWORDS YOU SHOULD USE FOR THE PAGES CONTAINING ADSENSE AND THE SEMANTICS YOU USE ON THE PAGE. GOOGLE USES AN ALGORITHM VERY SIMILAR TO ITS LSI ALGORITHM TO ESTABLISH THE MEANING OF YOUR PAGE. THE ADS IT PLACES ON THAT PAGE OR BLOG POST WILL RELATE TO THE GOOGLE ALGORITHM’S VIEW OF THE CONTENT OF THAT PAGE. IF YOU WISH TO TARGET HIGH-PRICED KEYWORDS, THEN SELECT ONE AND DESIGN THE WHOLE PAGE AROUND THAT.

ADSENSE SEO BASICS

YOUR TITLE TAG AND META DESCRIPTION SHOULD INCLUDE THE TARGETED KEYWORD, AS SHOULD THE H1 HEADER AND AT LEAST ONE H2 HEADING. THE VOCABULARY YOU USE IN YOUR PAGE CONTENT SHOULD RELATE SEMANTICALLY TO THE TARGET KEYWORD, AND YOUR IMAGE ‘ALT’ ATTRIBUTES SHOULD ALSO CONTAIN IT. WHERE ADSENSE IS CONCERNED, CLASSICAL SEO TECHNIQUES DEFINITELY HELP TO ENSURE YOU GET THE HIGHEST CPC ADS INCLUDED ON THE PAGE.

DO YOUR RESEARCH, AND ESTABLISH THE KEYWORDS TARGETED BY THE HIGHER PAYING ADVERTS – HIGHEST ADSENSE CPC. OPTIMIZE YOUR WEB PAGES OR BLOG POSTS FOR THESE KEYWORDS IF YOU WANT TO BE GIVEN THE HIGHEST CPC ADVERTS FOR THEM. HOWEVER, THE CONTENT OF YOUR ENTIRE DOMAIN ALSO MATTERS.

TIPS TO GET QUALITY TRAFFIC ON YOUR BLOG OR WEBSITE

TIPS TO GET QUALITY TRAFFIC ON YOUR BLOG OR WEBSITE

THIS IS THE BEST TIP ON HOW TO INCREASE ADSENSE CPC. MANY LEAVE IT TILL LAST OR DO NOT EVEN MENTION IT AT ALL. IT IS MY VIEW THAT IF YOUR VISITORS ARE NOT PROPERLY FOCUSED ON YOUR NICHE, THEN THEY WILL NOT CLICK ON ADVERTS APPERTAINING TO IT. YOU MUST MAKE SURE THAT 

YOUR TRAFFIC IS SEEKING WHAT YOU ARE ADVERTISING.

MANY PEOPLE USE ADSENSE ON THEIR SITES IN THE ASSUMPTION THAT GOOGLE WILL PROVIDE RELEVANT ADVERTISING. AS YOU WILL LEARN SHORTLY, THIS IS TRUE. HOWEVER, WHILE YOU MIGHT BELIEVE WRONGLY THAT YOUR CPC WILL NOT CHANGE BECAUSE OF A FAILURE TO ACHIEVE THIS RELEVANCY TO YOUR PAGE, YOUR CTR CERTAINLY WILL. FEW WILL CLICK ON AN ADVERT NOT RELATED TO THE KEYWORD OR PHRASE THEY USED TO GET TO YOUR SITE.

GOOGLE USES MANY METRICS WHEN DECIDING WHAT WEB PAGES GET THE TOP PAYING CLICKS, AND ONE OF THESE IS ALMOST CERTAIN TO BE YOUR CTR FOR THE ADS THEY PROVIDE. THE HIGHER THE CTR FOR A URL, THEN THE HIGHER CPC YOU ARE LIKELY TO GET WHEN YOUR ADSENSE ADS ARE REFRESHED ON THAT PAGE URL.

GOOGLE’S ADSENSE CUSTOMERS ARE THE ADVERTISERS, AND THE COMPANY WILL DO WHATEVER IT CAN TO MAKE SURE THAT THESE PAYING ADVERTISERS GET GOOD VALUE FOR MONEY – OR A GOOD CONVERSION RATE FROM CLICKS. IF YOU DO NOT ATTRACT VISITORS TO A WEB PAGE OR BLOG POST THAT HAVE A STRONG INTEREST IN THE TOPIC OF THE PAGE OR POST, THEN YOUR CTR MIGHT BE LOW. READ OUR PUBLICATION TO INCREASE YOUR BLOG TRAFFIC.

NOT ONLY THAT, BUT SOME OF THESE VISITORS MIGHT CLICK ON ADS JUST TO SEE WHAT THEY ARE – WITH NO INTENTION OF BUYING. GOOGLE’S TOS ARE VERY STRICT WITH ADSENSE, AND YOU COULD FIND YOUR ACCOUNT BEING CANCELLED FOR LIFE IF YOU GET TOO MANY CLICKS ON YOUR SITE THAT NEVER LEAD TO A SALE.

IT IS EXTREMELY IMPORTANT FOR YOUR WEB PAGE TO BE RELEVANT TO A SPECIFIC KEYWORD FOR YOU TO RECEIVE ADS TARGETING THAT KEYWORD, AND ALSO IMPORTANT THAT YOUR VISITORS HAVE A STRONG ENOUGH INTEREST IN THAT TOPIC FOR THEM TO CLICK ON THE ADVERT WITH A SERIOUS VIEW TO PURCHASING A PRODUCT.

OTHERWISE, GOOGLE HAS ITS OWN WAY OF ANALYZING THE PERFORMANCE OF YOUR SITE, AND YOU MAY EXPERIENCE A REDUCTION IN THE HIGHER CPC ADVERTISING ON YOUR PAGES. SO MAKE SURE THAT TRAFFIC COMING TO YOUR BLOG OR WEBSITE IS FOLLOWING LINKS OR DIRECT ADVERTISING THAT PROMOTE YOUR SPECIFIC NICHE.