WHY GOOGLE RECOMMENDS IMAGE AND VIDEO ADS
YOU CAN ONLY SHOW ONE IMAGE OR VIDEO ADVERT AT A TIME – YOU CANNOT DISPLAY A ROW OF IMAGE ADS AS YOU CAN TEXT ADS. THIS FOCUSES YOUR VISITOR’S ATTENTION ON ONE ADVERT. THE MORE POPULAR ADVERTISERS, MANUFACTURERS AND SERVICE PROVIDERS LIKE TO PROMOTE THEIR BRAND. THIS MEANS A LOGO OR SOME OTHER IMAGE THAT THEY INCLUDE IN THEIR ADSENSE ADVERTISING.
IT ALSO MEANS THAT THEY ARE MORE LIKELY TO CREATE VIDEOS TO PROMOTE THEIR BUSINESSES. SUCH ADVERTS TEND TO PAY MORE PER CLICK THAN SIMPLE TEXT ADS – BUT ONLY IF THE VIDEO CONTENT MATCHES WELL WITH THE CONTENT OF YOUR PAGE.
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