TIPS TO USE ADSENSE CHANNELS TO INCREASE ADSENSE CPC
YOU CAN SET UP YOUR TESTS USING ADSENSE CHANNELS. YOU CAN CREATE CUSTOM CHANNELS TO ESTABLISH THE CPC AND CTR OF INDIVIDUAL AD BLOCKS. MEASURE THE PERFORMANCE OF EACH CHANNEL OVER A PERIOD OF 2-4 WEEKS AND THEN DESIGN YOUR ADSENSE STRATEGY ON THE RESULTS. CHANNELS CAN BE CREATED FOR INDIVIDUAL ADVERTS OR AD BLOCKS.
THIS ENABLES YOU TO DELETE ANY LOW-PERFORMING BLOCKS, OR TO CHANGE THEIR POSITION ON YOUR PAGE. GOOGLE MAY PROVIDE THE HIGHEST-PAYING ADSENSE ADVERTS TO THOSE ADVERTS THAT PERFORM BEST. THAT IS BECAUSE THESE ADVERTISERS ARE PAYING FOR MAXIMUM EXPOSURE. A TOP BID FOR A SPECIFIC KEYWORD NOT ONLY GET YOU TOP OF PAGE#1 OF GOOGLE SERPS FOR THAT KEYWORD, BUT ALSO EXPOSURE ON THE TOP PERFORMING AD BLOCKS ON THE TOP PERFORMING WEB PAGES.
CUSTOM CHANNELS ENABLE YOU TO ESTABLISH THE CTR AND CPC OF EACH OF YOUR INDIVIDUAL AD BLOCKS OR EVEN INDIVIDUAL ADVERTS. YOU CAN ESTABLISH WHETHER A SINGLE BANNER ADVERT PAYS MORE THAN THE COMBINED INCOME FROM EACH ADVERT IN A 4-AD BLOCK IN THE SAME POSITION ON YOUR PAGE. YOU CAN ALSO SET UP CHANNELS TO COMPARE ADVERT SIZES.
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