Sunday, 20 October 2013

4 Alternatives to Google AdWords

Many think that Google AdWords is the only tool dedicated and available to perform a study such as a keyword search, but it isn't so, today I refute this idea by collecting some alternatives that, although are not equal to Google AdWords, at least encourage us to make good keyword analysis for the SEO of our website.

alternatives to google adwords

Going back a bit, for those unfamiliar with the main features and tools of Google AdWords, we can find a very simple interface yet complete in every sense.

- AdWords appearance has changed, however there is a chance of returning to the old design;
- allows you to place a phrase or keyword, a web site and use the categories;
- for a better keywords search, you can apply filters such as location, language and add custom fields (competition, local or global monthly searches, CPC, Ad share, etc.);
- displays keyword ideas in columns with the amount of local and global monthly searches and approximate CPC;
- you can download keyword ideas, search results in a format to open with Excel.

Having recalled and refreshed the memory a little with the characteristics of AdWords, now it is time to learn about other options both free and paid.

Google AdWords Alternatives


Bing Webmaster Tools: Bing may not be the tool that we had first thought of, however it wants to provide the best conditions for studying keywords.


After we register, to access the tool, go to Diagnostics & Tools and click on the second option on the list: Keyword Research.

SEMRush: Other freemium alternative that displays a very complete report of a particular keyword or website. However, it has limitations and if you opt for a PRO recurring plan you need to pay a monthly membership from $69.95 per month.

Ubersuggest: This nice and simple online tool searches keywords suggestion as well as potential titles for an article. Personally, I recommend it 100%.

Keyword Eye: If you are looking to perform a keyword research on a particular region, Keyword Eye will be your help. It also has the option of requesting the display of search volume or AdWords competition and a full report of anchor text, keywords and domain.

At first it offers a free plan with limitations and to enjoy all other benefits, we have to pay $9.99 per month.

How to Add Google Analytics to Blogger

Google Analytics is a platform created with the purpose of helping us to track the number of visits and page views on our blog, which also uses several filters to check exactly from where the visitors are coming via standard or custom reports.

Google Analytics is the leading free tool that has a good relationship with the internet marketing and offers suggestions and improvements or benefits for our website.

As Analytics is part of the variety of Google tools like Blogger, many bloggers still don't know if it is possible to add the tracking code in Blogger. Implementing analytics in Blogger is very quick and easy, so you don't need to be experts or web developers. Here's a small guide for placing the Google Analytics tracking ID on our blog.

google analytics

Implementing Google Analytics on Blogger


1. Do you have a Google Analytics account? Then it's perfect. If you don't have one, please Register.
2. Within the account, we'll go to Admin and in the Property column, click the menu, then click Create new property, where we enter the information from the website.

create new property in google analytics

3. Click on "Get Tracking ID" and it will provide a box with a code, select and copy the code (CTRL + C).

get google analytics tracking id

4. Now let's go to our Blogger account.
5. Look for your blog and click on it, then go to Template > click the Edit HTML button and paste the code previously generated in Analytics before the </head> tag (CTRL + F in order to find it).

And this would be the entire procedure. Within about 24 hours, we shall see the first statistics of our blog in Google Analytics, otherwise check the following:

- Double check that the code has no spaces or characters.
- Doesn't have errors in the configuration
- There are no poor implementation of the filters.
- The Flash plugin is working or javascript is enabled.
- You will have minor issues if you are receiving visits from China (this conflict is not yet solved, according to Google).

Saturday, 19 October 2013

How to set up a Google+ profile for an existing Blogger account

This article is about how to set up a Google Plus profile for a Blogger account which already exists.  It looks at the history of Blogger and Google accounts, how to make a Google+ profile for a Blogger account, and what the consequences of this might be.



Google+ and Blogger accounts

Once upon a time, you could sign up to use Blogger without using Google at all.

Then Google purchased Blogger, and over time the two types of accounts were slowly combined - and everyone who had an old "Blogger-only" account was asked to convert it to a Google account, which also gave them access to other features like Picasa-web-albums, Analytics, etc. People who signed up to Gmail first found that this made them a Google account that had access to email (via a gmail address), and Blogger, PWA, etc.

More recently, Google introduced Google+.

Today, people who sign-up to use Blogger are asked for their real name during the registration process, and are automatically set up with a Google+ account at the same time. But it is possible to opt out of this and not use Google+ with the Google/Blogger account. And there are many people - and organisations - who have Google accounts which were created before Google+ was launched and which do not currently have a Google+ profile.   This is is not a problem until the owner finds there is some feature in Google+ which affects how Blogger operates, eg the auto-enhance features in Picasa-web-albums / Google+ Photos.

Luckily it's very easy to set up a Google+ profile for an existing Blogger or Google account.   And doing this does not force you to actually use Google+ for anything:   it's possible to set up the Google Plus account, use it for whatever you need to, and then never use it again.


How to set up a Google+ account for an existing Blogger account


Log in to Blogger using the Google account that you use to edit / administer your blog at the moment.


In another tab or window in the same browser, to go www.plus.google.com


If your Google account is not already set up for Google+, then the Google Plus registration screen will open, with some details automatically filled in from your Blogger/Google account profile.




Check these details, enter a gender and date of birth, tick the "I understand the Picasa" changes box, and press Upgrade.


Depending on how Google has interpreted your name from your Google / Blogger profile, you may get an error message like this:
The name you entered doesn't seem to meet our Names Policy. Check it over and try again.
Did we mess up? Click here to submit an appeal (usually processed in 24 hours).
If so, you can either submit an appeal (by clicking the button) or change the name that Google suggested from your Blogger profile - for example by removing any hyphens from it..   Notice that they don't actually ask for your real name - even though this is what Google Plus is supposed to have.


Once you have resolved any problems with the name etc, your Google Plus profile will be created.



Customizing your Google+ Profile - or not

After your profile is created, the sign-up tool takes you through two more screens where you can connect to other people, and to choose people or pages to follow.  

If you want to use your Google+ profile, then it is a good idea to do this.

And if you don't connect to any people, you will get a message telling you that you might be lonely - just click Continue Anyway, unless this concerns you.







Has this linked your blog to Google+?

Absolutely not.  

The procedure described above simply creates a Google+ profile for the Google account that you are using.    It does not change your blog settings in any way, and any Blogger posts that you make will still be attached to your Blogger profile, not to the Google+ profile.

If you want to attach your blog to your Google+ profile, then you can change this by clicking the Get Started button on the Google+ tab, and accepting the changes.    But this is not compulsory - and it may not be a good idea on if you are an administrator of any team blogs, because this switch affects all your blogs.






Terms and Conditions

Notice that you were not asked to agree to any Terms and Conditions at any point in the Google+ account creation process - apart from agreeing that you understood the impact on your Picasa-web-albums.

However there are, of course, some.   You can read them here.  There is also a Names Policy, which says that:
Google+ profiles are for individuals. If you want to use Google+ to represent someone or something other than yourself -- like your business, your band, your family, or your pet -- you should create a Google+ page instead.

So if your Blogger account represents something other than you (eg I have one for my choir, and one for a local parents group), and you convert it to a Google+ profile, then you will be breaking Google's rules - even though they did not point this out to you during the conversion process, and even though there are some aspects than you cannot set for a Google+ page.

So you need to be aware of this, and weigh up whether the benefits of having a non-compliant Google+ account are worth the risks involved.

At the moment, it's just not clear how much Google are viewing this as a problem, and whether they will do things like delete Google+ profiles that break the rules in this way.    By comparison, Facebook do this.   But the Google+ situation is a little different because of the historic nature of the separate accounts.



Related Articles:

Understanding Google accounts

Ways to let other people contribute to your blog

How to Increase Alexa Ranking of your Blog

The Alexa Rank in its time may have been pretty important for the SEO, however, these days is already losing its importance due to the changes in the algorithm that Google applies from time to time.

The company displays information about visitors of a website, which in turn, classifies this in a ranking, generating estimated statistics about visitor traffic and links pointing to the website. In a few words, the Alexa Rank does not directly affect SEO, but rather serves as a reference for measuring the traffic type, popularity by country and other metrics.

boost alexa rank
If you would like to enrich or have a good Alexa Rank of your website, here some ways to do it, with short-term results.

alexa rank

5 Ways to Increase the Alexa Rank

Daily Content: Try to publish at least 2 articles per day and within a month you may start to see some changes in the Alexa ranking.

Install Alexa Rank widgets: Besides notifying about the results of your Alexa ranking, they will also provide an estimate of how many backlinks your website has. There are three types of widgets: button with ranking and links, the other one with the ranking only, and finally, a graph with daily records of visits. Traffic Widgets

Alexa Toolbar: From experience, I would recommend installing the Alexa Toolbar, because once we access the website, Alexa will count this visit and thus, we may get better results in the ranking. Besides this, the toolbar will also provide you more information about the backlinks of a web site, popular pages, reviews, and more.

Request a review: To calculate the Alexa ranking of a website, not only the amount of daily and monthly visits will make a site popular, but the number of reviews or opinions made with stars will also play a role in the ranking. Ask your readers to do a review or purchase Alexa opinions about your website.

Number of backlinks: As I said before, the number of visits and reviews about a website used to calculate the Alexa rank, and the total number of quality backlinks, may increase the likelihood of achieving a higher ranking for your website.

On-Page SEO Tips for Blogger

We know that SEO Off Page refers to the search engine optimization techniques that can be done outside of your website, such as link wheels, reviews, social bookmarking, social media (references and followers), sidebar links, among other techniques. However, without a proper on-page seo optimization, all would sum up to a non-optimized webpage without quality, which will not reach the traffic expected to have. This is mostly because search engines (especially Google) pay much attention to the alt and title tags (for images), meta tags, internal links, robots and so on, in order to display the content of your web page to the user who made a specific query in the search.

To never fall in this depression of search engine optimization, you can choose a good and reliable blog platform like Blogger. If you are working only on Blogger, here are some on-page optimization tips that might help you to become successful in the blogging world and increase the daily traffic to your blog.
seo on-page optimization for blogger

Basic On-Page SEO Tips For Blogger

Optimization of the robots.txt file: besides alerting Google search engine, this file also helps us to prevent certain pages being indexed by Google in order to protect our blog against duplicate content issues.

Title optimization: In the default blogger template, post titles are not optimized properly for the search engines. To solve this, we need to touch some code in the design and optimize both page and post titles.

Image optimization: Whether your blog is about pictures or images as general topics, by simply adding a keyword related to articles, compressing the image and putting the title="" and alt="' tags, we would be optimizing SEO On-Page a little bit more.

Internal links: Internal links within posts on our blog will not only increase page views but will also help us to be well ranked in search engines.

Blog's loading time: When you start with a blog either new or old, it's important to offer a user experience filled with a fast loading time. Search engines give higher priority to a faster blog than to a slow or saturated one.

Using Google Webmaster Tools: After making sure that your blog is 100% SEO, this amazing Google tool will provide you support with both fast indexing and broken links, HTML improvements, page errors and many other specific suggestions for your website.

Got any other ideas or thoughts about natural and positive techniques to improve the On Page SEO on a web page?

Express them in a comment!