Saturday, 30 August 2014

Authorship is dead? No! It must be just implemented correctly!

how to provide authorship
Last news are all about authorship is dead. Don't misunderstand this statement! After thoughtful reading of this and that article it is clear, that really dead are only some actions, which Google performs with very special authorship markup, namely
  1. data gathering and
  2. partly showing of author's image and name as byline in search results,
based on rel=author. "Partly" cause author images and names are still shown, if you are logged in into your G+ account and the author is in your G+-circles.

I will not analyze the causes of dropping the processing of rel=author - such analyze is well done in articles linked above. I want rather reassure the community, that the authorship still alive and will be so. The only question is how to correctly implement authorship. Let's look a bit into detail:
Read full article »

Thursday, 28 August 2014

C for Content: part 4 of the HASCH the OnPage SEO framework

creating relevant content

How to create relevant content

Shortly i was asked about the definitive OnPage ranking factors. My first and short answer was, there isn't the single ranking factor, but a combination of some. Then it seemed to me, this question could be very relevant verbalization of the article about website content for the part 4 of the HASCH, my OnPage SEO framework. I don't want to rob your time with commonplace phrases about "the content is king, must be unique, interesting, well-written, useful, fresh, catchy, provoking, outrageous" or the like. I will instead explain, which tangible traits must own your content to rank well. With  "to rank well" i mean, that search engine algorithm will reckon your website text as topically relevant to your chosen and used in the text keywords. Let's ask:
  • what makes content relevant?
  • how to create relevant content?
To the answers
Read full article »

Wednesday, 27 August 2014

How to Display Most Commented Posts in Blogger

One of the best gadgets for your Blogger blog is a popular posts widget for your sidebar. This lets visitors see what your trending posts are right now and encourages them to click on them to read them. This basic widget is just a little too basic, however, for the modern day website visitor. Not only do they want to see your trending posts, but they also want to join the discussions that are happening on your blog. To do that, you'll need a most commented posts widget for Blogger.

Having a customized widget on your site is a lot easier than you might think. In order to have an effective widget, however, you're going to need a few specific things to help you out.

most commented posts widget


Here's What You're Going To Get

There are certain aspects in the design of a most commented posts widget that you should expect. That's why you'll find these specific components with this custom widget:
  • Ordered by popularity. The posts that have the most comments are the most likely to have visitors want to read the post and join in with the conversation. By ordering your posts based on the popularity of them, you'll give each visitor the chance to see what the hype really is about! This lets you have a charted graphic that gives a visitor easy recognition, but also allows you to keep it straight and aligned if you're looking for a cleaner look.
  • Graphic incorporation. Blog posts that have at least one graphic incorporated with them will receive 100% more traffic than posts that have no images at all. For every graphic that you include with a blog post, the more likely you are to get a click! The same is true with your most commented posts widget, so be sure to incorporate graphics that stand out with your design.
  • Descriptions that blend in. The internet today revolves around the value that you can provide each individual user. People don't just click on things because they look visually tempting. They click on them because they promise a level of value that another website like yours isn't able to provide. By having descriptions that blend in, you'll be able to enhance the perceived value that your site can provide. This leads to more clicks!
Related: Add Multi-Colored Popular Posts to Blogger

Add the Most Commented Posts Widget to Blogger

Step 1. Log in to your Blogger account and go to Template, press the "Edit HTML" button.

Step 2. Click anywhere inside the code area and press the CTRL + F keys to open the Blogger' search box. Type the following tag inside it and hit Enter to find it:
</Group>
Step 3. Just below </Group>, add this code:
<Group description="Most Commented" selector=".most-commented">
<Variable name="most.commented.background1" description="background color1" type="color" default="#fa4242" value="#ee377a"/>
<Variable name="most.commented.background2" description="background color2" type="color" default="#ee6107" value="#fcad37"/>
<Variable name="most.commented.background3" description="background color3" type="color" default="#f0f" value="#f8e000"/>
<Variable name="most.commented.background4" description="background color4" type="color" default="#ff0" value="#c7e93d"/>
<Variable name="most.commented.background5" description="background color5" type="color" default="#0ff" value="#5ebded"/>
</Group>

add code to blogger html
Note: if you can't find the </Group> tag, try to find the following tag instead and add the variables just below it:
<b:skin><![CDATA[

Step 4. Now search for the following tag (CTRL + F):
]]></b:skin>
Step 5. And just above it, add this CSS code:
.comment-count {
    padding: 3px 10px;
    background: #fff;
    color: #000;
    font-size: 10px;
    float: right;
}

.most-commented ul {
    padding: 0px !important;
    font-family: Century Gothic, sans-serif;
}

.most-commented ul li {
    list-style-type: none;
    padding: 10px;
    color: #555;
    margin-top: -10px;
}

.most-commented ul li a {
    color: #444;
    font-weight: bold;
    text-decoration: none;
    font-size: 11px;
}

.most-commented ul li img {
    float: left;
    margin: 0px 5px 0px 0px;
    width: 60px;
    height: 60px;
}

.most-commented:nth-child(3n+0) {
    background: $(most.commented.background1);
    width: 100%;
}

.most-commented:nth-child(4n+0) {
    background: $(most.commented.background2);
    width: 95%;
}

.most-commented:nth-child(5n+0) {
    background: $(most.commented.background3);
    width: 90%;
}

.most-commented:nth-child(6n+0) {
    background: $(most.commented.background4);
    width: 85%;
}

.most-commented:nth-child(7n+0) {
    background: $(most.commented.background5);
    width: 80%;
}
Step 6. Save the template.

Now, let's add the Most Commented Posts widget to the Layout of our Blogger blog. Head over to the "Layout" section of your Blogger dashboard and click on the "Add a gadget" link on the right side. From the pop-up window, scroll down the list and select the "HTML/JavaScript" gadget:

blogger html javascript gadget

Copy and paste this script inside the content box:
<script type="text/javascript">
function stripTags(s,n) {
    return s.replace(/<.*?>/ig,"").split(/\s+/).slice(0,n-1).join(" ")
}
function mostcommented(feed) {
    var i;
    for (i = 0; i < feed.count ; i++) {
var postURL = "'" + feed.value.items[i].link + "'";
var postTitle = feed.value.items[i].title;
var postthumbnail = "<img src="+feed.value.items[i].postthumbnail+" />";
var postDescription = feed.value.items[i].postdescription;
var postComments = feed.value.items[i].commentcount;
var postList = '<div class="most-commented"><ul><li><div class="comment-count">' + postComments + "</div>" + postthumbnail + "<a href="+ postURL + '">' + postTitle + "</a>"  + '<p>' +stripTags(postDescription,10)+'...</p>' + '</li></ul></div>';
 document.write(postList);
     }
 }
 </script>
<script src="http://pipes.yahoo.com/pipes/pipe.run?
AddUrlHere=http://helplogger.blogspot.com
&NumberofPosts=5
&_id=2cb5eb603ed55a6264ee1484e5fdd45c
&_callback=mostcommented
&_render=json"
type="text/javascript"></script><span style="font-size: 80%; float:left;"><a href="http://helplogger.blogspot.com/2014/08/most-commented-posts-blogger-widget.html">Add this widget</a></span>
Here, change http://helplogger.blogspot.com with your blog URL. If you want to add more characters to the description, modify the "10" value in red from "postDescription,10".

If you want a more simple look (without the thumbnails and post snippets), add this script instead:
<script type="text/javascript">
function stripTags(s,n)
    {
    return s.replace(/<.*?>/ig,"").split(/\s+/).slice(0,n-1).join(" ")
}
function mostcommented(feed) {
 var i;
 for (i = 0; i < feed.count ; i++)
 {
var postURL = "'" + feed.value.items[i].link + "'";
var postTitle = feed.value.items[i].title;
var postComments = feed.value.items[i].commentcount;
var postList = '<div class="most-commented"><ul><li style="margin-bottom: 10px"><div class="comment-count">' + postComments + "</div>" + "<a href="+ postURL + '">' + postTitle + "</a>"  + '</li></ul></div>';
 document.write(postList);
 }
 }
 </script>
<script src="http://pipes.yahoo.com/pipes/pipe.run?
 AddUrlHere=http://helplogger.blogspot.com
&NumberofPosts=5
&_id=2cb5eb603ed55a6264ee1484e5fdd45c
&_callback=mostcommented
&_render=json"
type="text/javascript"></script>
<span style="font-size: 80%; float:left;"><a href="http://helplogger.blogspot.com/2014/08/most-commented-posts-blogger-widget.html">Add this widget</a></span>
.... and replace http://helplogger.blogspot.com with your address.
To add the "comments" text after the comments number, replace the line in red:
<div class="comment-count">' + postComments + "</div>"
with:
<div class="comment-count">' + postComments + " comments" + "</div>"
Once you have finished adding your own settings, press the "Save" button to enable the gadget in the sidebar of your blog. That's it!

configure html javascript gadget

To change the background colors of the most commented posts, go to "Template" > hit the "Customize" button and navigate to "Advanced" > "Most Commented" tab. Here you can pick 5 different colors by clicking on the color boxes:

blogger template designer

Once you've selected your favorite color scheme, click the "Apply to blog" button to save the changes... and you're done.

Why Use the Most Commented Posts widget?

The basic psychology in every human is that they want to feel like they belong to a community. That's exactly what this customized widget will bring to your site. No matter what content drew a visitor to see your content, this widget will invite them to join the lively parts of your piece of the internet. This helps to build relationships, with you and with other visitors, and this relationship-building engagement is what you need to start having real value.

Take the time to install this most commented posts widget on your site and you'll see for yourself why this is one of the most useful widgets that is available right now. Enjoy ;)

Tuesday, 26 August 2014

How Firebug Helps You Design Your Blogger Blog

For most bloggers, the idea of adjusting the coding of their blog to improve the user experience is daunting at best and often quite frightening. HTML5, CSS, and other coding elements are their own virtual language and for the average Blogger user looking to update a personal blog, the automatic settings are about as good as it gets. What if there was a better way to code a blog, whether a beginner or a pro, that could be done within the browser itself?

If you're using Firefox or Chrome, then you should also be using Firebug. It allows you to code your website in real time, so you can maximize the UX of your blog in no time at all.

You No Longer Need To Edit Through Blogger!

If you've ever tried to update a Blogger theme through the editing functions of the website, then you know how difficult it can be. You can preview your designs, but you can't save any changes to officially see what is going to happen with your site until you publish the edits. If you've missed just one line of code or forgotten one small element, you're going to have to go back into the editing matrix, find the error, update it again, and repeat until you have a responsive blog once again.

What Firebug allows you to do is see all of those elements that make up a website in real time. Instead of editing and then publishing, you can edit in real time and see updates happen, all without affecting the user experiences of visitors that are coming to your site while you're editing. You can change the fonts, colors, or virtually anything else within the design of the site quickly and see the results of your work as it happens. Don't like it? Just undo your changes.

It's really that easy.

Using Firebug to Customize CSS in Blogger

This guide will show you how to modify the CSS code of a Blogger template. Usually, the Blogger Template CSS style declarations are editable through the style.css file, found between the <b:skin> and </b:skin> tags.

To download Firebug and get more details regarding its powerful features, visit: Firebug for Firefox, or if you are using Chrome, get the Firebug Lite app. I would recommend to use Firefox, which is more complete and quick, but, nevertheless, both work the same.

Once Firebug is installed, a small bug icon will be available in the upper right of your Web browser's address bar. Clicking it, a horizontally split screen will be shown at the bottom of the browser's window. The page will continue to show in the upper half, while the lower half will show the HTML of the current web page.

firebug

To customize any web element from a Blogger template, just click either on the Firebug icon in the toolbar, or the "Inspect Element with Firebug" item in the context menu. Next, click the blue cursor button to Inspect and place the cursor right over the element to customize.

For example, let's say that we want to change the title of the "Blog Archive" gadget. After we clicked the inspect button, mouse over the "Blog Archive" title which will be highlighted as shown in the screenshot below. To change this element, click on it:

inspect element using firebug

Now that we decided which element we want to change, right click on the "Style" panel and select the "Add rule" option:

add CSS rule in firebug

This will give the class or the id of the highlighted element - in our case, the heading of the Blog Archive (#BlogArchive1 > h2). To edit this rule that we just added, click anywhere near the left curly bracket that will open a text box, so that we can type a new CSS declaration:

firebug css declaration

And here comes the fun part. Let's say that we want to make the title red. We will type color and hit Enter, then we will type the color value or the red text and hit Enter. We will also set the set the font size to 20px, text alignment to center (text-align: center) and make the text underlined (text-decoration: underline):

modify blogger css with firebug

The cool thing about Firebug is that when modifying any CSS property, you can see the results directly applied on the page. So, after adding these declarations, we'll see a big red underlined title for our Blog Archive gadget (see in the screenshot above).

To apply this CSS rule on a Blogger template, just select it beginning from the right curly bracket and to the #(id) or .(class) symbol, then right click it and Copy the CSS code.

copy firebug css rule

Before making any change, it's highly recommended to make a backup of your current template. Go to "Template" and click the "Backup/Restore" button on the upper right side. On the same "Template" location, click on the "Customize" button and navigate to "Advanced" > "Add CSS". Paste the CSS rule that you just copied into the CSS box:

add firebug css to blogger template

Click the "Apply to blog" button on the upper right corner to save the changes and view your blog.

Firebug Also Gives You One Distinct Advantage...

One of the best reasons to install Firebug into Chrome or Firefox is that it allows you to emulate some of your favorite website designs quickly and easily. Instead of hiring a web designer to do the work, which could cost you thousands, you can simply start Firebug and see what the CSS styles are for your favorite site. This allows you to create a similar widget.

From there, all you've got to do is change the coding to make the design elements work under the rules of your own custom.css. This means you can make easy design changes to your Blogger blog without having to go through all of the menus and editing functions so that your template can truly be your own. Do you have some work to do? Sure - but Firebug does all of the primary work for you.

All you've got to do is have a creative mind and a few minutes to make changes to the coding design. Whether you've been coding for years or are just starting your first blog, this is definitely the best way to make sure that your visitors have the best experience possible!

Monday, 25 August 2014

Add a Pinterest Pin It Mouseover Button on Blogger Images

Images have always played a prominent role in attracting new visitors through search engines like Google and Bing. But when Pinterest decided to enter the social media mix, it upped the ante in a big way.

Pinterest lets blog owners use their service to add a 'pin' to photos or content images on the site. When visitors of that site see a photo they like, they can choose to click on the red Pinterest button for Blogger, and add it to their Pinterest account.

The person who pressed your Pinterest button for Blogger can now see your photo on their dashboard, and share it with friends or followers on the service. They can also come across this photo when users add keywords or category tags to the image. More importantly, that photo links to your site when clicked on and will contain a description title of your blog name or post.

Therefore, adding the Pinterest button for Blogger will help you to benefit from tons of new traffic coming from Pinterest and people who had found your photos and post links using the service. Here are some steps to add your very own Pinterest button.

1. Access your Blogger Template

The first thing to do is to edit the code of your template so that it knows when to display this Pinterest Button for Blogger with the content. You can do this by logging into your Blogger Dashboard and finding your way to "Template" > "Edit HTML".

blogger template html

When the editor opens up, it may look a bit foreign to you if you don't have much experience using HTML. Click anywhere inside the code area and search by pressing the CTRL + F keys for the </body> tag - hit Enter to find it:
</body>
The body tags makes up the general content in your webpage. Think of it like the settings panel of a website. If you were to delete everything in this section your site would turn into a blank white page.

2. Add The Pinterest Pin it Script

Once you found the </body> tag, insert the following script just above it:
<script>
//<![CDATA[
var custom_pinit_button = "https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDGnBxnfezaT-NnYzH4M7jspGaj_qFRhJKvwIqcE26zpuKMk0NqCSBhlF-QdB0KAUUy9sqCUqRnIQ15argf-dOEXuT-MNu1Bti4pmsmoFMD_Q3eq_Qe-GYTl_YkeKlCoz3ZUUWK4GUmaoU/s1600/pinit-button.png";
var pinit_button_position = "center";
var pinit_button_before = "";
var pinit_button_after = "";
//]]>
</script>
<script src='http://ajax.googleapis.com/ajax/libs/jquery/1.8.2/jquery.min.js' type='text/javascript'></script>
<script id='pinit-img-button' type='text/javascript'>
// Visit helplogger.blogspot.com for more widgets and tricks.
//<![CDATA[
eval(function(p,a,c,k,e,r){e=function(c){return(c<a?'':e(parseInt(c/a)))+((c=c%a)>35?String.fromCharCode(c+29):c.toString(36))};if(!''.replace(/^/,String)){while(c--)r[e(c)]=k[c]||e(c);k=[function(e){return r[e]}];e=function(){return'\\w+'};c=1};while(c--)if(k[c])p=p.replace(new RegExp('\\b'+e(c)+'\\b','g'),k[c]);return p}('1i(1j).1k(r($){$(\'M\').1l(\'<6 p="4:D;" N="A" O="\'+13+\'" >\');$(\'#7-6-P\').1m();3 l;3 m;3 n;$(\'.A\').1n(r(){m=$(\'.A\').E(F);n=$(\'.A\').G(F);$(\'.A\').1o()});3 o=$(\'#7-6-P\').1p().1q("1r.1s.14");o!=-1&&15();r 15(){$(\'.s-16 6,.H-M 6,.s-17 6\').1t(\'.18,.18 6\').1u(r(){$(\'.7-4\').t("4","D");19(l);3 a=$(q);3 b=1a(a.t("Q-u"));3 c=1a(a.t("Q-v"));3 d;3 e;1v(1w){B\'1x\':d=a.9().u+a.G(F)/2-n/2;e=a.9().v+a.E(F)/2-m/2;C;B\'1y\':d=a.9().u+b+5;e=a.9().v+c+a.E()-m-5;C;B\'1z\':d=a.9().u+b+5;e=a.9().v+c+5;C;B\'1A\':d=a.9().u+b+a.G()-n-5;e=a.9().v+c+a.E()-m-5;C;B\'1B\':d=a.9().u+b+a.G()-n-5;e=a.9().v+c+5;C}3 f=a.1C(\'O\');3 g=a.1D(\'.H,.1E,.s\').R(\'.H-S,.s-S,.s-1F\');3 h=g.1G();w(T U===\'V\'){U=\'\'}w(T W===\'V\'){W=\'\'}w(g.R(\'a\').1H){X=g.R(\'a\').I(\'Y\').1b(/\\#.+\\b/1c,"")}Z{X=$(1I).I(\'Y\').1b(/\\#.+\\b/1c,"")}3 i=\'<1d N="7-4" p="1e:x;9: 1J;z-1K: 1L;" ><a Y="1M://1N.14/1O/1P/P/?1Q=\'+X+\'&1R=\'+f+\'&1S=\'+U+h+W+\'" p="1e:1T;1U:x;" 1V="1W"><6 N="1X" p="-1Y-J-K:x;-1Z-J-K:x;-o-J-K:x;J-K:x;10: 0.8;20:21;Q: 0;22: 0;23:0;" O="\'+13+\'" S="24 1f 25" ></a></1d>\';3 j=a.11().26(\'a\')?a.11():a;w(!j.y().27(\'7-4\')){j.28(i);w(T l===\'V\'){j.y(\'.7-4\').I("1g","q.p.10=1;q.p.4=\'12\'")}Z{j.y(\'.7-4\').I("1g","q.p.10=1;q.p.4=\'12\';19(29)")}}3 k=j.y(".7-4");k.t({"u":d,"v":e});k.t("4","12");k.L().1h(2a,1.0,r(){$(q).2b()})});$(\'.s-16 6,.H-M 6,.s-17 6\').1f(\'2c\',r(){w($.2d.2e){3 a=$(q).y(\'.7-4\');3 b=$(q).11(\'a\').y(\'.7-4\');l=2f(r(){a.L().t("4","D");b.L().t("4","D")},2g)}Z{$(\'.7-4\').L().1h(0,0.0)}})}});',62,141,'|||var|visibility||img|pinit||position||||||||||||||||style|this|function|entry|css|top|left|if|none|next||loadpinitbutton|case|break|hidden|outerWidth|true|outerHeight|post|attr|box|shadow|stop|body|class|src|button|margin|find|title|typeof|pinit_button_before|undefined|pinit_button_after|pinitURL|href|else|opacity|parent|visible|custom_pinit_button|com|hoverCheck|content|summary|nopin|clearTimeout|parseInt|replace|gi|div|display|on|onmouseover|fadeTo|jQuery|document|ready|append|hide|load|remove|html|indexOf|helplogger|blogspot|not|mouseenter|switch|pinit_button_position|center|topright|topleft|bottomright|bottomleft|prop|closest|hentry|header|text|length|location|absolute|index|9999|http|pinterest|pin|create|url|media|description|block|outline|target|_blank|pinimg|moz|webkit|background|transparent|padding|border|Pin|Pinterest|is|hasClass|after|pinitOnHover|300|show|mouseleave|browser|msie|setTimeout|3000'.split('|'),0,{}))
//]]>
</script>

adding pinterest script

3. Changing the Position of the Pin it! button

The cool thing about this code is that you have some freedom over where the Pinterest button for Blogger will go over the image. Take a look at the code that you just copied and pasted into the HTML for the word 'center'.
var pinit_button_position = "center";
To move the pin to a different area of the photo, replace center with one of these settings:
topleft
topright
bottomleft
bottomright
And to change the Pin it! button that appears on mouse over, replace the address in blue from above with your own:
var custom_pinit_button = "https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDGnBxnfezaT-NnYzH4M7jspGaj_qFRhJKvwIqcE26zpuKMk0NqCSBhlF-QdB0KAUUy9sqCUqRnIQ15argf-dOEXuT-MNu1Bti4pmsmoFMD_Q3eq_Qe-GYTl_YkeKlCoz3ZUUWK4GUmaoU/s1600/pinit-button.png";

pinit script

4. Save The Template

Make sure that you added everything correctly, then save the template and navigate to a recent post that you made that contain images. Hover your mouse over the image and you should now see a red Pinterest button for Blogger displayed on the image. Test it out and see it how it works.

If you want to hide the pinit button from a specific image, when you create a post, switch to the HTML tab of your post editor and type class="nopin" right before the closing slash and angle bracket of your image element, like this:

nopin pinterest

The only downside of this button is that it doesn't take the information from your custom image titles. It's automatically set to take the title of the blog post where the image is located. So, you'll need to pay closer attention to the title of the posts so that it fits closely with the images being shown.

Remember that when you have this code activated, you have to label your titles so that they are relevant to the photos you are posting. This might sound obvious, but sometimes you create a post with an image as a joke that won't make sense in the context of viewing it on Pinterest.

If you use Google Analytics, you can start to see traffic flooding into your site from Pinterest. You should also create your own Pinterest account so that you can manage the content and track how it's being shared. That's it. Enjoy and happy blogging!