Tuesday, 1 April 2014

Make it easy for visitors to find other posts in your blog


Some visitors arrive at your blog from a search engine. Others will have subscribed to an RSS feed, or followed a link from some other blog or website. A few might even go directly to your home page because someone told them about it.

But no matter how they got there,
If you want people to read more than one post then you need to make it easy for them to find other posts. [tweet this quote]




Kindness vs Confusion

Some people say "don't confuse your visitors, only give them one way to look at your blog".

But I disagree.
  • Some people are naturally searchers: if they want something they google it. 
  • Others are navigators: they start from a place they know, and follow the directions to get pretty much anywhere else. 

You need to cater for both types of people - and to remember that there are lots of options in between.  And remember that not everyone understands Blogger jargon like "older posts" or "archive".

In general, I think you should
Give people at least two or three different ways to move around your blog [tweet this quote]


Blogger's navigation options

Decide which blogging-directions tool(s) to use based on how well they fit with your blog's goals.   Some options include
  • An archive gadget - lets people choose from timeline of posts
  • A labels gadget - shows a list of topics, and then a list of posts for a selected topic.
  • Showing the labels for every individual post.
  • Cross linking between posts like I did in the two bullet-points above this one - using relevant linking words, of course (aka "anchor text")
  • Using a LinkWith gadget, which shows a fixed number of other posts, chosen from ones with the same label.  You can use one of the several 3rd party options, or just make your own "related links" section at the bottom of each post, like I do for articles here on BloggerHAT.
  • A search-gadget or custom-search-engine (CSE).
    (I use the latter for one pair of blogs that are set as a main site + news site:  visitors see them as the same because I have www.news.mySite.com and www.mySite.com, but Google and Blogger know that they are two separate blogs.    So I have one CSE which searches both sites, and is installed in both of them. 
  • Mega posts: one one of my blogs, I have two monster posts which between them link to every other post on the blog.
  • The "newer posts" and "older posts" links at the bottom of each post (
    You might want to swap them around so they make sense to people who aren't Blogger users.)


What navigation tools have been most successful on your blog?




Weekly Blogging Tips is a series of short posts about the fundamentals of blogging, helping you to understand the relationship between the different tools and techniques that Google's Blogger offers.

Monday, 31 March 2014

30 cheat sheats for successful SEO

cheat sheets for successful seo

What a SEO needs to know?

The web is flooded with infografics and cheat sheets. Somebody meant once, such giveaways are good for SEO as linkbuilding assets and now everybody makes some. At least as copy and share. I will not speculate about whether or how many of them bring real value, imo most of them are redundant, but my personal biggest problem with them was - THE cheat sheet was NEVER present, if it was really needed (at least for me). Indeed, the sense and the convenience of cheat sheets is if they are there just in time, at the moment, whem one needs them. So i decided to create a collection of all cheat sheets i ever used on my SEO activities and share it. This cheat sheets suite is an evergreen knowledge, hints and tricks, which will be always helpful. Surely this knowledge isn't enough to call oneself an expert, but for somebody who does SEO, specially technical SEO and Onpage SEO, these cheat sheets will render a great service. And for somebody who learns SEO at the moment, they will give a great summary of things which must be learned. These cheat sheets cover already all essential knowledge segments a SEO brings daily into action. Befor publishing i reviewed all cheat sheets to find eventuallya fresher version - for some of them i finded one indeed.
Read full article »

How to practice guest blogging successfully without penalty fear

Guest blogging tip
There are hard times for guest bloggers and guest blogging platforms. Google's top spam officer  means, guest blogging is done. Even was penalized one of the most successful guest blogging brokers. There is a big chaos and panic in the webmarketing environment. "Guest blogging is dead" is one of the most searchable phrases. But in my opinion there is a kind of doing guest blogging, which allows the successful valuable guest blog practice. Lets look on what exactly hates Google on guest blogging, what exactly drives a guest blogger into penalty and how the common sense and semantic markup help us to spread our guest blog articles and get valuable backlinks for it without penalty fear.
Read full article »

Friday, 28 March 2014

How to change Labels on more than one post at a time

This article shows how to edit the name of an existing Label value in blogger, without editing each individual post that it's applied to.

Blogger and Labels


Previously, I've explained that labels are tags you can use to categorize your blog posts, and that the are the raw material of putting your posts into pages.

But what happens if you want to change the value of a label? For example, if you have a lot of posts that are labelled "Colour", but you find that most of your visitors are from the US and think you have poor spelling!

It would be nice if Blogger had a feature that said "change all X labels to Y labels" - but it doesn't (at moment, anyway).

One option is to edit each post individually, removing the old label and adding a new one. This works, but can be time consuming.

A better option is to use the bulk-labelling tools. This is a lot easier, though not quite as easy as you might think.


Blogger's Post-Dashboard labelling tools

This picture shows the tools that you can use to work with labels (outside of the post-editor).  They are all found on the Dashboard when you are looking at the Posts tab.




The Group tick box either selects or un-selects all the posts you can currently see on the Dashboard > Posts tab (depending on whether they're selected or not at the moment - it works like a toggle-switch).


The Label action button applies an action to all the posts that are currently selected.   You can:
  • Make a new label and add it to the selected posts
  • Add an existing label to posts that don't currently have that label  (by just choosing the label) and are currently selected
  • Delete an existing label from posts that do currently have that label  (by just choosing the label) and are currently selected
Example Label Action Button values


The Label value selector lets you see a list of just posts with a label.


The Posts-per-page selector is where you select how many of your posts are listed in the Dashboard > Posts tab.


The Paging buttons let you move through the list of displayed posts.




How to change a label name

1   Close Blogger, and re-open it again.    (see below for an explanation of this step).


2   On the Dashboard > Posts screen, make sure that you are viewing 50 posts per screen  (or less if you don't have many posts)
Do this with the Posts-per-page selector near the top-right corner. You need to do it because Blogger's bulk-label tools will only let you work with 50 or less posts at a time.


3   Select the label that you want to rename from the Label value selector drop-down list.
This restricts the list to only posts with that label.
If you have more than 50 posts with the label, then there will be more than one screen-full of posts. You can see this in the Paging-buttons at the top right of the screen.


4   For each screen-full of posts that is shown:
  • Use the group-tick box at the top of the list of posts to select all posts that are currently on your screen.
  • Either choose the new value from the  Label action button drop-down menu - or use the New Label ... option in the first screenful of posts.   This will attach the new label name to the posts you have selected.
  • Choose the label value from the Label action button drop-down menu to Remove the old label from the posts you have selected.
  • Use the group-tick box at the top of the list of posts again, this time to unselect all posts that are currently on your screen.

After you have done this for all the screens of posts that currently have the old label value:
  • You should be left on the Dashboard > Posts screen, with a message saying that there are no posts with your old label. 
  • The old label will not be attached to any posts, and will not be visible in the Label-value-selector. 
  • If you displaying labels with your posts, then visitors to your blog who use a web-browser will not be able to see the old label value any more, and it will not be listed in any Label gadgets you have used.


What was the catch?

The approach described here deals with two "twitches" with how Blogger works.

Firstly, closing and re-starting Blogger before you start makes sure that absolutely none of your posts are selected initially: I've found that sometimes if a post is selected, and then you page up or down, that post is still selected. And sometimes a post is selected immediately after you have edited it. It can be quite hard to find these (because there is currently no feature to list "selected posts only"), so the re-start is the safest approach.

Secondly, there is a maximum of 50 posts per label action. This is a pain: it means that if you want to re-name the label on 300 posts, you need to do it in 6 groups of 50 each times. I can sympathise with Blogger about making sure that actions like this don't take "too long" - but the 50 posts limit does seem very low.


Is the old label gone for good?

This is an interesting question.  Blogger has set a limit of a maximum of 5000 labels per blog. Once you have replace a label value is the way described above, I'm not sure if it will be removed totally, or if it still counts towards the 5000 even though it's no longer in use. (And I'm not about to manually give a blog 5000 labels just to test it to find out!)



Related Articles:

Putting your posts into pages

Using Labels to categorize posts

How to edit a post that you have already published

Using Feedburner to Tweet your posts lets you include labels as hashtags

Solution for "Your post was not shared. Please try again" and how to post to multiple communities

Your post was not shared. Please try again
As i was a bloody rookie at Google+ i was affected many times by the "Your post was not shared. Please try again" error. This error alert rises from time to time if one tries to post something in any community. After some researches i guess to determine the problem's cause. The cause of this issue is BTW related to the wish and try to post to multiple communities. Updated at 1.07.2014. Updated at 8.07.2014
Read full article »