Tuesday, 25 March 2014

Introducing Weekly Blogger Tips: A new type of post from Blogger-HAT

Blogger-hints-and-tips was originally where I kept my own notes about how my solutions to problems with Blogger

But then I found other people were visiting - because they were looking for solutions to the same problems!   And looking back, I was embarrassed about how low-quality the original posts  were.  So I made a commitment to only publish properly researched articles, and I started keeping a private blog with post-ideas that I haven't researched fully (which now has 200+ posts in it).

Then in Sept 2012, I started posting "Quick Tips" - very quick posts about changes in other products that are people tend to use with their blogs, which I didn't have the time or ability research fully, but which I really wanted to share with my readers quickly.

Recently, however, the number of  Quick-tips has decreased: as Blogger and the other tools have become more mature, there just haven't been the same number of changes.

And at the same time, other projects have been taking more time and I often don't have the capacity to do the in-depth research for the quality articles that I want to publish here.

But one thing I that noticed on another project is that I get a lot of satisfaction from publishing regularly:   in one niche, there's a type of post that I can write in about 20 minutes, and this is great for my motivation and satisfaction, as well as for the blog's traffic levels.

So, between now and December this year, I've set myself a target of publishing at least one short post here once a week.   This won't be a fully researched article.  Instead it will be a short hint about some aspect of either Blogger or blogging in general- in short a Weekly Blogging Tip.

To start with, I've made a list of potential topics, but I'd love hear your suggestions about aspects of blogging where a quick post would be helpful - you know where to find the comments box ....

How to become an entity? Create Freebase topic!

create freebase topic
What? Are we individuals not already a kind of entity? Sure, but... Google would say - not enough, it lacks something important. Yes, if you not forget about rel="author", if you publish something, you are on the good way to become a real machine-readable entity. It remains just a little step to be affiliated in the community of the Knowledge Graph entities: yes, i mean your entry in Freebase.
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Saturday, 22 March 2014

5 Easy Ways to Improve the SEO of a blog & Boost Traffic

5 easy ways to improve the SEO of a blog

A blogger needs to know at least the basics of SEO. For this, you don't need to be an SEO expert but you need to know the minimum so that your posts are well indexed in the search engines.

The phrase "Content is King" is one of the widest spread Internet memes being used by so many bloggers with the idea that you should focus on having quality content, while the rest isn't that important. This is not true. Quality content is essential, but bloggers shouldn't focus only on this matter. Besides producing quality content, your text needs to be optimized for the search engines.

improve seo, seo tips, boost traffic
Boost traffic & increase SERP visibility with SEO

5 Easy Ways to Improve the SEO of a Blog

Now, let's get to know the basics that any blogger needs to learn about SEO, as well as other simple SEO techniques. Below are 5 easy tips to improve the SEO of your blog:

1. Define the keyword

When you write a post, it is recommended to choose the right SEO keyword for your text. Your purpose is to make this keyword - or term - to be searched on Google, and then get your post among the top. For this, you need to use this keyword a few times in the text.

For example, here the keyword could be SEO, but this term is too common and I could hardly get in the top for this search. Then, I'll work with a phrase or a long tail keyword, so that this post will rank for the term "easy ways to improve the SEO of a blog". I will use this keyword a few times, but without overdoing it.

2. Use the keyword in the post title

Now that I have defined the keyword, I will use it in the post title. This step is very important, and certainly will help you to get a better SEO rank. For instance, the post title contains the easy ways to improve the SEO of a blog keyword, along with other words to form an attractive and optimized title for SEO.

3. Use the keyword in H2 tags

You must also use heading tags (h2, h3) in your posts. Here, we added the "easy ways to improve the SEO of a blog" keyword in a H2 heading. Do this always as it will help you rank well in the search results. If you don't know or don't understand what are the heading tags, I would suggest to do a further research on this topic.


4. Use the keyword in the text

Include the chosen keywords throughout the text. Especially in the first paragraph (please note that I have repeated the title in italics in the first sentence). But be careful when doing this, there is a maximum and minimum limit for that. A good keyword density is between 1.5% to 4.5% for best results. Less than that will have no effect and more can alert the search engines and your text might be considered spam.

5. Publish Posts with 300 words or more

Posts under 300 words have little chance to be among the top results in search engines. Of course, you will be able to rank for multiple keywords that are less popular with less than 300 words, but for the most competitive keywords that have the potential to bring a greater number of visits, it will be nearly impossible.

Thus, it is recommended to write posts with more than 300 words. It's not hard when you really understand the topic you're talking about.

Conclusion

As you can see, with some simple SEO techniques you can improve the traffic coming to your blog from the search engines. I hope you enjoyed these 5 easy ways to improve the SEO of a blog!

What is the difference between padding and margins?

For those who would like to know more about HTML and CSS, in this post we will learn the differences between margin and padding CSS properties that are used to add space between the HTML elements, thus preventing the elements from getting 'stuck' together.

Although both have similar functions, each work in a different way.
  1. Padding determines the inner margins, being used for changing the distance between the content of a given element and its border.
  2. Margin is the space outside of an element affecting how far the element is away from other elements.
For a better understanding of how the padding and margin work, take a look at the picture below:

padding and margin, css proprieties
Difference between margin and padding

Just as you have the option to define the borders for each side of your HTML elements (eg. borders for the sidebar), you can do the same with the margin and padding properties. All you need to to do is to change the top, right, bottom and left values​​.

The values that you can use include: pixels (px), centimeters (cm), millimeters (mm). em units (em), x-height (ex), inches (in), picas (pc) and point sizes (pt).

When using margin and padding, you need to add a value for each 4 corners of an element, as follows: top, right, bottom, left. Each value must refer to the each side of the HTML element. The first value is for the top, and they follow a clockwise direction, so the value would be close to the right, then bottom, and finally, left.

Example 1:
padding:5px 15px 5px 15px;
  • top padding is of 5px 
  • right padding is of 15px 
  • bottom padding is of 5px 
  • left padding is of 15px
margin: 10px 5px 10px 5px;
  • top margin is of 10px
  • right margin is of 5px
  • bottom margin is of 10px
  • left margin is of 5px
If you define a single value (instead of 4), the distance applies on the all sides, i.e. it will be applied on the 4 sides of the HTML element that you want to modify.

Example 2:
padding: 5px (top and bottom) 15px (left and right);
margin: 10px (top and bottom) 5px (left and right);

If it helps you visually, think of an A4 page of type inside a picture frame. The margin is the space between the edge of the sheet of paper and the other elements (the parts of the frame), while the padding would be the space between the edge of the sheet and where the type starts on the page. The border would be the edge of the sheet of paper.

It's probably easier to understand if you have borders, then it also becomes obvious which one to use. Do you want "space" after the border (outside the element = margin) or before the border (inside the element = padding).

Friday, 21 March 2014

Solution for "Rich snippets not showing"

Rich snippets not showing
During my microdata coding i quite accidentally realized, that "rich snippets are not showing" doesn't always mean "rich snippets not working"! My research was about nesting and inheritance of Schema.org's classes, and, playing with the Google's structured data testing tool, i detected a case where my microdata markup was correctly validated and worked properly, but rich snippets of this code weren't showing. After some tests i got to know about two causes of not shown rich snippets:
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