Monday, 21 October 2013

The YouTube Copyright Basics

It is always important to know what your rights and obligations are, even when you are connected online to the largest video website currently available on the internet. It is important to understand that posting videos on the web is much more than simply uploading content for people to see, or even downloading content. There is a whole relation of ownership, even when the subject are videos.
If you upload original content, content created by you, you will have it protected with Copyright. Now if you decide to share a video that is someone else’s you will also know that the video is copyrighted by someone else. Although many people think their videos are unprotected actually they are not. YouTube has something called the Take-down process that protects video owners. It is very easy to use this tool. In case you notice someone uploaded your original video without your permission you can send YouTube a copyright infringement notice and then YouTube will take further actions into the matter.
We also have the content ID scheme that is triggered automatically whenever a new video is uploaded on the site. This content ID scanner will look for content (even songs or video excerpts) that were copyrighted by someone else. Now if you would like to remix, criticize or even comment on videos that you liked or did not like, of course not being offensive to anyone. This is called the Fair Use policy! YouTube created such policy so people would be able to be themselves a little bit and use their imagination. Although some people can think it is not good, YouTube is not up for censorship. In case you have any doubts YouTube counts with several helpful video guides that are fun to watch! Good luck and have fun uploading content to your video account!
Video: YouTube Copyright Basics
(YouTube Release: Jul 1, 2013)

Make Money With Blogspot.com

Blogspot is one of the most famous domains for people who are willing to start their own web page. From personal related content to new and very interesting businesses, you will be able to find a little bit of everything at blogspot. It does not matter whether you are a beginner or someone experienced, all that counts is that people can have blogspot as a way of showing what they think, advertising what they want to sell or even make money.
Yes, it is possible to make money with blogspot. Blogspot is a wide community that has people from all over the world. You can find all sorts of sites that are offering their services or even products. People have blogspot as the easiest way to make money because the whole community is easy to handle. For example, having a domain at blogspot allows you to show the world that you have a business, even if you are just starting now. In fact there are several different ways to make money when you are asking yourself the question how to make money with blogspot.
Apart from being able to make money and have your business grow with blogspot, you will also be able to have other advantages. For example, if you have a blog you will not have to spend a single penny when you start it. Later you will be able to add advertisements that will allow you to earn by people click. The simple fact that the ad is there will already have you earning real money. Later, when you have the ads and your product or even service well displayed, you will be able to work from your home and make money straight from your comfortable couch or even bed! You can have people trust your company because blogs on blogspot are very easy to use. You will be able to set up a whole costumer support network straight from your home. Many people like to make business with blogs from blogspot because they are able to know and have a much more personal relationship with the company’s SEO than they would when dealing with larger companies. It is all about a trust relationship. You will be able to have comfort, live better and also increase the chances of growing more and more every passing day.
You can also make money with blogspot easily because by simply having it you will be able to have contact with people from all over the world. Once your own network starts to grow, you will be invited to parties, events, fairs and even conferences. There you will be able to talk to several different people and possibly do business with people, increasing your earnings little by little. Many people believe that such dream is impossible, however it is not. If you go online and start doing your very own blog with blogspot, you will notice how easy it is to create, add content to your blog and even administrate it. You will certainly be able to have your very own business and make money with it.

Advantages of AdSense

Thanks to this great video brought to us by Google AdSense YouTube channel, we will be able to learn more why people should choose AdSense when creating their websites. We will get examples from people that are experiencing the great changes that only AdSense could provide. Are you ready to have your website boom?
Now you might be asking yourself, why to choose AdSense? AdSense is the best way for you to optimize your site attracting more users and having your content become exactly what users are looking for. AdSense is not only about attracting people and offering them your content, it is about making money as well. The more people see your site and the more they believe it is the right site for them, the more they will be likely to spend time there and thus make purchases! AdSense can directly influence the amount of money you can earn with online advertising!
Some  outstanding advantages of AdSense:
  • Earn more money
  • Get seen on the web as a reliable source of information and products/ services
  • Enhance the quality of user’s experience
  • Control which advertisements will appear on your website
  • Periodically check and understand what is working well and what is not
  • Full platform that will allow developers to fix their webpages and have it working the best way possible
If you still have any doubts regarding the usefulness of AdSense keep in mind that for over 10 years more than 2 million big and small sites had its help to grow. 65% of the best 200 sites in the world use AdSense to increase their revenues and more than $7 billion dollars are paid every single year to AdSense publishers. It does not matter what type of website that you have, all of them will certainly get a boost with the help of Google AdSense.
Video: Choose AdSense – Make Money From Your Content
(YouTube Release: Sep 11, 2013) 

AdSense Optimization Lesson With Videos

This time videos will help you understand a little bit more regarding your advertisement units and how you will be able to control them. The first video will help you understand more about the high performing ad units.
The units allow users to show advertisements in a much more neatly and organized manner. For example, the high performing units will allow the user to read the ads better and also will help the advertiser display more advertisements per unit. The most common high performing measurements are:
Wide skyscraper = 160×600
Medium Rectangle = 300×250
Leaderboard = 70.28×90

It is important to use such measurements because not only will they look much nicer on the web but top quality advertisers are only using such high performing units. These high performance units make a difference for the design and also the general quality of your website.
Video: AdSense Optimization: Upgrade to High-Performing Units
(YouTube Release: Sep 20, 2010)

It is possible to create your very own high performing units (watch the video embedded below) from the comfort of your home. You can do it all thanks to the Google AdSense platform. The first step is to open My Ads and then click on create new unit. There you will find the measurements of your new advertisement unit and finally be able to create it. You can select sizes, colors, add a title, choose the font, colors and much more. It is important to remember that the nicer your ad is the nicer it will be seen at the Ad Auction.
Video: Creating An Ad Unit
(YouTube Release: Apr 5, 2011)

You can find relevant facts about Ad Auctions at the following video:
Video: Introduction to the Ad Auction
(YouTube Release: Sep 8, 2010)

The more relevant your advertisement is to the content of the page, the best! The ad auction will also help the advertisers see how much they will receive per click on their ad units. The nicer and more relevant the ad is, the nicer will be the price paid for the advertiser!
You will also be able to control your ads thanks to the AdSense platform. Check this video out for detailed information on the matter:
Video: Ad Review Center
(YouTube Release: Apr 5, 2011

There you can run the ads immediately or even hold them for 24 hours so reviews can be made. Such tool will help you increase your revenue because you will be able to analyse and see if the ad is exactly the way that you would like it to be.
You may also allow and block sites whenever you would like to. It is easy, all you have to do is follow the steps from the video:
Video: Allow and Block Ads
(YouTube Release: Apr 5, 2011)

However this will reduce the ad competition on your website and reduce your general earnings.
If you would like to know how much you were able to earn thanks to a specific ad unit you can use such feature of the AdSense platform. You can see graphics and see your earnings per site of the ad unit that you have created. You can also find out what is affecting your earnings and how you will be able to improve them. Check the following videos for more information. One will help you with reporting and the other will help you with the reports ! It is easy and fast!
Video: Advanced AdSense Reporting
(YouTube Release: Apr 5, 2011)

Video: AdSense Performance Reports
(YouTube Release: Apr 5, 2011)

You can have your advertisement units neatly organized and set in categories thanks to the custom channels.
Check out the video for complete instructions (also provided by the AdSense platform):

Video: Custom Channels
(YouTube Release: Apr 5, 2011)

First you go to your my ads tab and then select custom channels on the left box. There you click on the option “+ new custom channel”. Done! You are now ready to organize your ad units in a much better way!
You can have extra support thanks to the Google WebMaster tools, which were created especially for those who are into the internet world as a businessperson! It is totally worth your time! You can check two advanced videos on the subject by clicking the following links:
Video: AdSense Additional Publisher Resources Part One
(YouTube Release: Mar 24, 2010)

Video: AdSense Additional Publisher Resources Part Two
(YouTube Release: Mar 24, 2010)


Best Alternatives to Google’s Ad Planner

Last year Google announced that it would be discontinuing several features on its DoubleClick Ad Planner. This led  many users to look for other platforms that provide similar services. This Google product was a widely used tools by website owners, and they gained valuable information using this tool. Some of the changes include removal of ads or domains that do not fall in the Google Display Network otherwise known as the GDN. This has certainly dismayed many active users of the service, as it cannot be used for premium ad placements anymore, and many domains do not fall into the Google Display Network.
How it was useful
This tool was very handy, especially for people involved in digital marketing. It enabled them to get quick and easy analysis of website traffic, demographics, income of households, and so on. It also enables you to find out which sites are doing well in a particular niche.  Though this data isn’t always very accurate, it provides vital information to many websites, both big and small.
This application can be used not only on one’s own website, but on other websites too. This way you can conduct research on your competitors’ websites as well.  Some of the filter options that are no longer available with the application include audience filters of You Tube channel (though the content filters are still available), education, keywords and etc. Information that no longer will be available includes site language, domain research, site info, and many others.
Easy alternatives to Google’s DoubleClick Ad Planner
For those who have been looking everywhere for a suitable replacement for Google’s AdPlanner tool, I am going to highlight about some good and effective alternatives to Google Ad planner. For information regarding ad placement and any non-GDN sites, the IAB Digital Advertising Directory is one of the best available options. This tool proves to be quite useful, and is free to use. It contains almost all the top websites, and they are listed here. You can find more about this tool here.
For site discovery, there are free tools available from many sources. Some of them include,QuantcastCompete and Alexa. Also, Markosweb is a web service that will help users find out various information about the traffic of a particular website, just like the other tools that has been listed above.
Even the publisher center from Google has been removed. This handy tool helped publishers in the claiming of their own websites. They could also maintain ad placement accordingly. An alternative to this is the Data Card Publisher. This is a free tool developed by NextMark and allows publishers to create and maintain listings of their own in the directory.
For those people who want to create new media plans, there is a tool out there to help them as well. It is again from NextMark and is called Digital Media Planner. This tool is not that expensive and proves to be an efficient alternative to ad placements and non-GDN sites.