Monday, 21 October 2013

Advantages of AdSense

Thanks to this great video brought to us by Google AdSense YouTube channel, we will be able to learn more why people should choose AdSense when creating their websites. We will get examples from people that are experiencing the great changes that only AdSense could provide. Are you ready to have your website boom?
Now you might be asking yourself, why to choose AdSense? AdSense is the best way for you to optimize your site attracting more users and having your content become exactly what users are looking for. AdSense is not only about attracting people and offering them your content, it is about making money as well. The more people see your site and the more they believe it is the right site for them, the more they will be likely to spend time there and thus make purchases! AdSense can directly influence the amount of money you can earn with online advertising!
Some  outstanding advantages of AdSense:
  • Earn more money
  • Get seen on the web as a reliable source of information and products/ services
  • Enhance the quality of user’s experience
  • Control which advertisements will appear on your website
  • Periodically check and understand what is working well and what is not
  • Full platform that will allow developers to fix their webpages and have it working the best way possible
If you still have any doubts regarding the usefulness of AdSense keep in mind that for over 10 years more than 2 million big and small sites had its help to grow. 65% of the best 200 sites in the world use AdSense to increase their revenues and more than $7 billion dollars are paid every single year to AdSense publishers. It does not matter what type of website that you have, all of them will certainly get a boost with the help of Google AdSense.
Video: Choose AdSense – Make Money From Your Content
(YouTube Release: Sep 11, 2013) 

AdSense Optimization Lesson With Videos

This time videos will help you understand a little bit more regarding your advertisement units and how you will be able to control them. The first video will help you understand more about the high performing ad units.
The units allow users to show advertisements in a much more neatly and organized manner. For example, the high performing units will allow the user to read the ads better and also will help the advertiser display more advertisements per unit. The most common high performing measurements are:
Wide skyscraper = 160×600
Medium Rectangle = 300×250
Leaderboard = 70.28×90

It is important to use such measurements because not only will they look much nicer on the web but top quality advertisers are only using such high performing units. These high performance units make a difference for the design and also the general quality of your website.
Video: AdSense Optimization: Upgrade to High-Performing Units
(YouTube Release: Sep 20, 2010)

It is possible to create your very own high performing units (watch the video embedded below) from the comfort of your home. You can do it all thanks to the Google AdSense platform. The first step is to open My Ads and then click on create new unit. There you will find the measurements of your new advertisement unit and finally be able to create it. You can select sizes, colors, add a title, choose the font, colors and much more. It is important to remember that the nicer your ad is the nicer it will be seen at the Ad Auction.
Video: Creating An Ad Unit
(YouTube Release: Apr 5, 2011)

You can find relevant facts about Ad Auctions at the following video:
Video: Introduction to the Ad Auction
(YouTube Release: Sep 8, 2010)

The more relevant your advertisement is to the content of the page, the best! The ad auction will also help the advertisers see how much they will receive per click on their ad units. The nicer and more relevant the ad is, the nicer will be the price paid for the advertiser!
You will also be able to control your ads thanks to the AdSense platform. Check this video out for detailed information on the matter:
Video: Ad Review Center
(YouTube Release: Apr 5, 2011

There you can run the ads immediately or even hold them for 24 hours so reviews can be made. Such tool will help you increase your revenue because you will be able to analyse and see if the ad is exactly the way that you would like it to be.
You may also allow and block sites whenever you would like to. It is easy, all you have to do is follow the steps from the video:
Video: Allow and Block Ads
(YouTube Release: Apr 5, 2011)

However this will reduce the ad competition on your website and reduce your general earnings.
If you would like to know how much you were able to earn thanks to a specific ad unit you can use such feature of the AdSense platform. You can see graphics and see your earnings per site of the ad unit that you have created. You can also find out what is affecting your earnings and how you will be able to improve them. Check the following videos for more information. One will help you with reporting and the other will help you with the reports ! It is easy and fast!
Video: Advanced AdSense Reporting
(YouTube Release: Apr 5, 2011)

Video: AdSense Performance Reports
(YouTube Release: Apr 5, 2011)

You can have your advertisement units neatly organized and set in categories thanks to the custom channels.
Check out the video for complete instructions (also provided by the AdSense platform):

Video: Custom Channels
(YouTube Release: Apr 5, 2011)

First you go to your my ads tab and then select custom channels on the left box. There you click on the option “+ new custom channel”. Done! You are now ready to organize your ad units in a much better way!
You can have extra support thanks to the Google WebMaster tools, which were created especially for those who are into the internet world as a businessperson! It is totally worth your time! You can check two advanced videos on the subject by clicking the following links:
Video: AdSense Additional Publisher Resources Part One
(YouTube Release: Mar 24, 2010)

Video: AdSense Additional Publisher Resources Part Two
(YouTube Release: Mar 24, 2010)


Best Alternatives to Google’s Ad Planner

Last year Google announced that it would be discontinuing several features on its DoubleClick Ad Planner. This led  many users to look for other platforms that provide similar services. This Google product was a widely used tools by website owners, and they gained valuable information using this tool. Some of the changes include removal of ads or domains that do not fall in the Google Display Network otherwise known as the GDN. This has certainly dismayed many active users of the service, as it cannot be used for premium ad placements anymore, and many domains do not fall into the Google Display Network.
How it was useful
This tool was very handy, especially for people involved in digital marketing. It enabled them to get quick and easy analysis of website traffic, demographics, income of households, and so on. It also enables you to find out which sites are doing well in a particular niche.  Though this data isn’t always very accurate, it provides vital information to many websites, both big and small.
This application can be used not only on one’s own website, but on other websites too. This way you can conduct research on your competitors’ websites as well.  Some of the filter options that are no longer available with the application include audience filters of You Tube channel (though the content filters are still available), education, keywords and etc. Information that no longer will be available includes site language, domain research, site info, and many others.
Easy alternatives to Google’s DoubleClick Ad Planner
For those who have been looking everywhere for a suitable replacement for Google’s AdPlanner tool, I am going to highlight about some good and effective alternatives to Google Ad planner. For information regarding ad placement and any non-GDN sites, the IAB Digital Advertising Directory is one of the best available options. This tool proves to be quite useful, and is free to use. It contains almost all the top websites, and they are listed here. You can find more about this tool here.
For site discovery, there are free tools available from many sources. Some of them include,QuantcastCompete and Alexa. Also, Markosweb is a web service that will help users find out various information about the traffic of a particular website, just like the other tools that has been listed above.
Even the publisher center from Google has been removed. This handy tool helped publishers in the claiming of their own websites. They could also maintain ad placement accordingly. An alternative to this is the Data Card Publisher. This is a free tool developed by NextMark and allows publishers to create and maintain listings of their own in the directory.
For those people who want to create new media plans, there is a tool out there to help them as well. It is again from NextMark and is called Digital Media Planner. This tool is not that expensive and proves to be an efficient alternative to ad placements and non-GDN sites.

A Guide to Understanding Google Adsense Rates

Trying to understand Google’s rates for their Adsense ads can be just as confusing to the layman as trying to figure out a calculus problem. For this reason, many people do not take full advantage of all that Google has to offer. Many people simply sign-up for Adsense, go through the process of figuring out how to add it to their site, and cross their fingers. However, there is a little more to the process of Google Adsense rates than pure luck.

CTR, CPC, and RPM: Greek Terms to Most
When trying to understand the rates for Google’s ads, you need to understand these three terms: CTR, CPC, and RPM. But what do these three sets of initials mean?
CTRCTR is a set of initials that Google uses for the Click-Through-Rate. But how is this figured? Simply put, the CTR is the number of clicks that each ad gets, divided by the number of impressions, then multiplied by 100.
However, there are two different CTRs to contemplate. There is a CTR that is composed of the number of visitors to your site, and a CTR that is composed of the number of pageviews on your site. Viewing both of these different types of CTRs can lead you to completely different numbers.
If each of your visitors clicks on several different pages of your website, the numbers for your pageview can be dramatically distorted.
Therefore, a better way of measuring your ad rate would be to predict the value of your keyword. To learn how to predict the value of your keyword, follow along to understand CPC.
CPCCPC stands for cost-per-click. The first step to finding the CPC is to use the Google Adwords Keyword Tool. By plugging your word into this tool, you can find how much advertisers are willing to pay to get an ad listed on google.com for that keyword.
Now, that is not your rate for that ad on your website. Those advertisers will only pay about 30 percent for that ad to be posted on your website. So, take thirty percent of that number and that will be the CPC for that ad on your website.
RPMAnother way of measuring your Google Adsense rate is RPM. RPM stands for Revenue per Mille, or page revenue per 1000 impressions. This is the amount that Google calculates you will make for every 1000 views to your site. However, this only works well for larger sites with more views, since the number of visitors can vary based on a variety of things.
The Best WayTherefore, the best way to measure your Google Adsense rate seems to be the CPC, or the cost-per-click. By using the Google Adwords Keyword Tool, you can plug your keyword in to find the amount that advertisers will pay for their ad to be placed on google.com, then find 30 percent of that number to find how much the advertiser will pay to post ads on your site. From that point, you simply need to work on improving your website, using your Google Adsense ads in the best way possible, and promoting your website to maximize your profits with Google Adsense.

10 Amazing Google Adsense Tips and Tricks

Working with Google Adsense to generate a profit can be somewhat daunting, especially when you even think about all of the advanced algorithms that Google uses to weed out sites. But I have assembled 10 amazing Google Adsense tips and tricks that will help you improve your knowledge and your earnings with Google’s ad program.
1) If you want to maximize your profits, make sure to create more than one website.
However, you don’t want to start off by creating 100 websites. Maintenance for that many sites, at first, would be hectic. While having only one website would be the easiest to maintain, it also increases your chances of being cut out altogether by the latest algorithm update. So, you want to have a few websites up and running. Then if the latest algorithm forces one website out, you still have a few others to generate income from while you work on the affected one.
2) Pick a niche to write about per site.
Creating a site that discusses any topic under the moon may be easier to find the desire to update, but it will make it difficult to create constant traffic, make it hard for the Google search engine to rank your site, and cause trouble generating ads that are on topic.
Also, if you only pick one subject to focus on, you can go more in-depth and gain expertise in that field. This makes your website more profitable for users and yourself.
3) Create a site about something you are already interested in!This Google Adsense tip only makes sense! Making your site about something that you like makes it more fun in the long-run for you to continue managing your site. If something is less like work, then you are more likely to do it. Constant updates on your site is good for traffic and search engines, which generates clicks on your ads.
However, don’t create a site about something that is not in demand. Just because you like to study rare deep-sea anglerfish doesn’t mean that everyone else does. If you want to maximize your profits, you will need to give information about something that the general public will be researching.
4)Do not put Google Adsense on a brand new site!When building a new site, wait until you have completed the site, you have built inbound links, and you are getting traffic. A brand new site can leave your ads being off topic and difficult to follow.
Also, if you try to apply to Google Adsense too early when your website is brand new, you will most likely be turned away. Google wants to know that your site has enough traffic so that putting their ads on your page will be profitable to them and you. They don’t waste time on beginner or spammy sites.
5) Do not put images next to your ads!While many people did this for years and it worked successfully, it now against Google’s policies to do so. This is considered to be ‘encouraging clicks’ which is prohibited. If you do so, you may get more clicks for a bit, but you will quickly be caught and banned from having Adsense on your page. And once you are banned, you cannot get your account back into good standing.
Here is a free additional Google Adsense tip: If you haven’t read Google’s Adsense policies, I seriously suggest doing so.
6) Place images in optimal places on your site.Ads that are higher on the site get clicked more often, which generates more income.
7) If you want to maintain optimal profit, do not put your ads on affiliate sites.While well-known affiliate sites may get you more clicks than your own brand new site, you cannot depend on these sites to earn a maximum profit. It can be considered as a violation of the rules and regulations of Adsense. Moreover, each of the affiliate sites charges a percentage of your earnings to be able to post on their site. So, work on your own site, promote it to generate traffic, and be patient. Having ads on your own site will be better for you in the long-run.
8) Make sure to update your site on a regular basis.If you create a site and leave it for a few months, you may find that your traffic has dropped significantly. Therefore, your amount of clicks and pay has dropped as well.
No one wants to visit a site that has grown stagnant and has old information, so get busy generating new information for your readers!
9) Create ads that best complement your site.
The optimal sizes for ads have been researched. They are the 336×280 large rectangle, the 300×250 medium rectangle, and the 160×600 wide skyscraper.
However, don’t simply use these sizes without integrating them into your site well. You want the overall flow of your site to be pleasing to your loyal visitors, so be sure to fit the ads in a way that is visually appealing.
10) Do not stress over the latest google algorithms, or trying to beat the system!Google constantly updates their algorithms to cut out spammers, and this unfortunately messes up the generated income for some sites. However, there is no way to currently beat this system, so do not stress if your site sees a dramatic drop suddenly. Simply continue to work hard at improving your site and keeping up with the latest Google Adsense Tips. Hopefully, you will see improvement again in your traffic.
These are some tips that should help you a great deal when trying to maximize the profits from your ads. Overall, continue working to improve your websites and don’t stress! Everyone knows that Google owns the world in their own mysterious way, and trying to fight it will only end in multiple visits to a psychiatrist. So, be happy and enjoy Google’s business offering to the world!