SHOW ADSENSE ADS IN THE RIGHT PLACE TO INCREASE CPC RATES

 SHOW ADSENSE ADS IN THE RIGHT PLACE TO INCREASE CPC RATES

WELL! IT IS VERY DIFFICULT TO FIND OUT WHICH PLACE TO BE USED FOR DISPLAYING ADSENSE ADS THAT RESULT HIGHER CPC. I OPINES THAT YOU SHOULD PLACE AT LEAST ONE ADSENSE AD UNIT CODES ABOVE THE FOLD AND SECOND ONE JUST AFTER/BELOW THE POST/ARTICLES END AND LAST ONE EITHER ON SIDEBAR OR FOOTER. PLEASE NOTE THAT YOU SHOULD NEVER PLACE YOUR ALL THREE AD UNIT CODE IN ONE PLACE.

USE ONLY ONE ADVERTISING NETWORK TO INCREASE CPC RATES

USE ONLY ONE ADVERTISING NETWORK TO INCREASE CPC RATES

THERE ARE MANY ONLINE ADVERTISING NETWORKS LIKE YAHOO! BING NETWORK CONTEXTUAL ADS PROGRAM POWERED BY MEDIA.NET, INFOLINKS, CLICKSOR, BUYSELL ADS ETC. BUT, YOU SHOULD AVOID OTHER ADVERTISING NETWORKS FOR BETTER ADSENSE CPC RATES. 

THIS IS BECAUSE, ADVERTISERS CHOOSE THE NETWORK WHICH COSTS LESS FOR THEM TO APPEAR ON YOUR SITE.

VISITORS LOCATION AND CPC RATES

VISITORS LOCATION AND CPC RATES

IN MY OPINION THE CPC RATES ALSO DEPENDS ON THE LOCATION OF YOUR SITE USERS. AS ADSENSE SHOWS THE ADS THAT ARE RELATED TO THE USERS I.E. RELEVANT ADS SHALL COME FROM THE ADVERTISERS LOCATED IN THEIR COUNTRY. AND AFTER ANALYSIS OF MY CPC RATES FOR LAST ONE YEAR I MAY CONCLUDE THAT ADVERTISERS COMING FROM COUNTRIES LIKE UNITED STATES, CANADA, GERMANY, AUSTRALIA, NETHERLANDS, SAUDI ARABIA, UNITED KINGDOM, SPAIN, ALBANIA AND IRAQ ARE PAYING MORE FOR A SINGLE CLICK IN COMPARE TO OTHER COUNTRIES LIKE THAILAND, BANGLADESH, COLOMBIA, FRANCE, TANZANIA, TURKEY, PAKISTAN, SRI LANKA, NEPAL AND INDIA.

CHANGE THE LAYOUT OF YOUR SITE TO INCREASE CPC RATES

CHANGE THE LAYOUT OF YOUR SITE TO INCREASE CPC RATES

EVERY WEBSITE OWNER WANTS TO BUILD A SITE WHICH LOOKS TOTALLY DIFFERENT FROM OTHER SITE I.E. THE BLOG/SITE SHOULD BE UNIQUE. FURTHER, THEY ALSO ALLOT DIFFERENT SLOT FOR THE ADSENSE ADS IN ACCORDANCE WITH THEIR OWN PREFERRED SPACE. MANY OF THEM GET CONFUSED WHAT SHOULD BE THE LAYOUT OF THEIR BLOG THAT FITS FOR GOOGLE ADSENSE. GOOGLE ADSENSE HAS PROVIDED A STANDARD LAYOUT FOR SHOWING ADVERTISEMENTS AND THEREFORE YOU MAY CHANGE THE LAYOUT OF YOUR SITE ACCORDINGLY.

ACCORDING TO BEST PRACTICE FOR AD PLACEMENT AS PRESCRIBED BY ADSENSE, THE SITE LAYOUTS THAT HIGHLIGHT CONTENT SHALL BE REGARDED AS GOOD EXAMPLE RATHER THE SITE LAYOUT THAT PUSHES CONTENT BELOW THE FOLD. THUS, YOU SHOULD NOT PLACE YOUR ALL THREE ADSENSE ADS ABOVE THE FOLD. THIS PRACTICE MAY INCREASE CPC RATES FOR ADS THAT HAS BEEN PLACED CLOSE TO THE CONTENT THAT YOUR SITE VISITORS/USERS ARE INTERESTED IN.

NICHES AND KEYWORDS THAT AFFECTS CPC RATES

NICHES AND KEYWORDS THAT AFFECTS CPC RATES

YOU CAN’T IGNORE THE FACT THAT GOOGLE ADSENSE IS MAINLY FOR CONTENT ADS AND THEREFORE THE NICHE AND TOPICS OF YOUR SITE MAY IMPACT ON THE CPC RATES OF ADSENSE ADS. DON’T WORRY YOU NEED NOT SEARCH FOR AND BUY THE HIGHEST PAYING KEYWORDS. 

JUST VISIT YOUR GOOGLE ANALYTICS ACCOUNT WHICH HAS BEEN LINKED FROM YOUR GOOGLE ADSENSE ACCOUNT AND UNDER ACQUISITION MENU CLICK ON KEYWORD TO SEE THE ORGANIC KEYWORDS USED BY USERS TO REACH YOUR BLOG/SITE. 

NOW, YOU MAY FILTER THE HIGHEST CPC KEYWORDS AFTER EXPORTING ALL KEYWORD REPORT TO MS-EXCEL DOCUMENT.