Tuesday, 4 March 2014

Internet Marketing Basics to Advanced Strategies

The name Internet Marketing is very suggestive in its own way. It is also known by the names:

  • I-marketing
  • e-marketing
  • web-marketing 
  • online marketing



The idea behind Internet marketing is promoting and providing services, resources and products through the use of Internet. Why is it better? Well, the advantages fall on the fact that Internet is globally available to each and every person on this planet. It can be accessed be several , hence the concept of targeting a larger number of masses in a shorter period comes in. another benefit is the fact that it is cheap, low cost services are being provided without investing a lot of money hence decreasing the effects of loss.

Over the past few years we have seen Internet grow at an alarming speed. Where once it was just a phenomenon, it turned onto a reality and took the world by storm. Now you see companies going insane using the Internet trying to market their services and products on the Internet in order to attract maximum number of potential clients towards their webpage. It as a result leads a better and booming business. All in all, it is another every successful business strategy. It also involves advertising your product on other pages through the help of ad banners.

It is amazing how there are several companies existing that are completely dependent upon this strategy. Yes you get to see fully online companies, partially online companies and offline companies. Using Internet marketing in order to increase their sales is a very strong marketing strategy in play by all these ventures.

Customers and clients now make use of search engines in order it do business online. They simply type in their keyword and depend upon the result that would be provided to them. Now most of the customers only check the first three pages of the result and prefer choosing the top links. Now imagine the intense competition that is going out there fighting for this top position. Considering tat there are new companies taking birth every day, the competition is heavy and tough. Therefore, companies are going frantic with this whole Internet marketing deal. They put in more and more efforts to attract the attention of these customers in order to get more business on their side. Hence, to gain that first page position importance, you need to earn the credibility, trust and reputation good enough for your company.

Internet marketing involves making use of some few strategies that can help you get better positioning in the Internet world. To name a few would be:

  • SEO (search engine optimization)
  • Online public relations
  • E-commerce
  • Social bookmarking

These strategies help in boosting your business and it is a way of gaining more clients and business for your company. In order to do better Internet marketing, make sure your web page is available to all the clients out there, its attractive, it’s understandable, and it’s easy to use and relays maximum information about your company.

Free Internet Marketing Strategies That you can use for your Business

Even a business like Internet marketing requires good marketing strategies. You have to be very clever and unique in this. You need to think out of the box and be individual in your approach. Keep it in mind that you are dealing with thousands of other competitors out there. There are high possibilities that they might be thinking the exact same thing as you right now. You have to outsmart them, be more creative and stand out in the market, make people come to you and see what you have to offer. Business is all about getting higher number of clients and customers than your competitors. There are some very basic strategies that you can follow to be a big shark in the Internet marketing business.


Free Internet Marketing Strategies


  • When you start off with an idea of starting an Internet marketing business, you need to have in possession a good promotional plan which will be the layout for your business and a very efficient and effective web design. Remember, that your web page is your first impression. You need the client to be attracted to what you are offering to him. So be very specific about this. 
  • Then start making use of search engine optimization technique. Search engines are one of the most commonly used and most popular Internet components out there. They are used for each and every single purpose. It is accessed by all hence that the best place to start off from. You need to figure out the ins and outs of this. It is all based on coming up with unique keywords and outranking your competitors on the ranking of the search engine. Hence, be creative and unique once more. 
  • Make sure that you have a good lengthy address book containing the email addresses of all your customers. Keep them up to date through emails. This is called email marketing. However, try not to be a bother to them when doing so. Spamming their inbox is the worst strategy that you come up with. Be simple and precise in what you are aiming for and the message you want to deliver. 
  • Get into affiliate marketing. You basically make use of other entrepreneurs in order to market and advertise your products and services hence expanding your net. 
  • Make your business a more interactive venture. Become an active blogger and stay in contact with your clients and customers. Keep them up to date with what is new and what is old. 
  • Be quick to respond when you receive mails. Your customers get disappointed when they do not get their questions answered quickly. Be vigilant and an attentive listener.
  • To get an overview of the existing activities on the Internet, get an analysis down by an Internet marketing coach. This help you knowing who your actual competitors are and what measures can you take to build on your strengths.
  • Try other sources to market yourself. Remember nobody is online 24/7 hence also advertise yourself offline as well. 

If you want to be a successful Internet marketer, you would be wise to remember these tips.

How to run Android Apps on Windows 8 : Install Phone Applications on PC

Android Apps are making everybody crazy. Either they are games or just some entertainment app like talking tom. Those don't have a android phone want to install it on their PC. Same here with me. I have got a Windows 8 Laptop but don't have an android phone. I have seen some interesting apps on my friends smartphones. So i decided to check if its possible to install Android Apps on Windows 8. And i got the answer "YES", Its possible. I will share it with you that how you can run android apps on Windows 8.


BlueStacks

Install Bluestacks from its website BlueStacks.com. It works on most on the Windows 8 PC. During some installations it might show a graphics card error, but there is a fix for that (you have to find it yourself).

Youwave


Youwave is another android emulator for Windows PC. You can get it from youwave.com . If you have VirtualBox installed on your PC then you have to uninstall it to use Youwave as it uses Oracle VM VirtualBox to run android apps. Youwave is not free. Its fully functional trail version runs for only 10 days.

These two applications can be used to run android apps on windows 8. Be sure to read their user reviews before installing them. Every software have their own pros and cons, so does they. However new versions of both of these softwares are better than previous ones.

Monday, 3 March 2014

Browlock ransomware cases increasing



Browlock is (unfortunately) nothing new. It's a simple webpage that "locks" your browser and demands a certain amount (usually $/£/€ 100) to unlock it. You cannot exit out of the browser.

Browlock typically gets delivered via malvertising (which is the user clicking on a malicious ad). Read more about Browlock here:
Browlock Ransomware Malvertising Campaign

Anyways, it seems they're now also stepping up their game for Belgian (or Dutch-speaking) victims, as I recently stumbled upon the following:

Browser blocked by Browlock






















If we check the source of this webpage, we see the following iframe:



This suggests they're testing the waters in regards to Belgian users.

I have listed the most important points below, written in the most awful Dutch I have ever seen (Google Translate is clearly not the best translator out there for some languages):

U zijn onderworpen aan schending van de auteursrecht en de naburige rechten (Video, Muziek en Software) en onrechtmatig gebruik oftewel verspreid auteursrechtelijk beschermde content

U hebt bekeken of verspreiden verboden pornografische content

Onrechtmatige toegang is gestart vanaf uw computer zonder uw medeweten of toestemming, Uw PC kan besmet raken met malware

Om uw computer te ontgrendelen en naar andere juridische gevolgen te voorkomen, bent u verplicht om een release vergoeding van 100 EUR-te betalen via PAYSAFECARD (u moet aankopen PAYSAFECARD kaart, opwaarderen van 100 EUR en voer de code). U kunt aankopen de code in elke winkel of tankstation. PAYSAFECARD is beschikbaar in de winkels in het land.


When trying to exit the page:

Message in Internet Explorer. Oops :-)










In Firefox, I got no weird characters in the messagebox, but as indicated in the screenshot above - Internet Explorer wasn't exactly happy. Maybe it's due to the fact that their Dutch is terrible.

To unlock your browser, you need to pay €100. You can use any of these payment methods:

Payment methods by Browlock








Seems like quite a lot of Browlock (and in the past other ransomware) is hosted on this IP:
146.185.235.7 - IPvoid Result - VirusTotal information

WhoIs data:

WhoIs data, most probably fake



It seems the abuse address is: noc@webhosting-area.net
Somehow I doubt we will get a reply when sending to that address...




Prevention

  • First and foremost in these cases, install an extension that blocks (malicious) ads! 
    I suggest using Adblock Plus, compatible with most modern browsers.
  • An additional layer of protection in your browser (and a must nowadays) is NoScript (Firefox), ScriptSafe (Chrome) or NotScripts (Opera) to prevent automatic loading of malicious Javascripts.



Disinfection

First things first: do not ever pay! Not for Browlock, nor for other ransomware types.

Luckily, Browlock is very easy to counter: simply close your browser by killing the browser's process

When you encounter Browlock, open up Task Manager by pressing on your keyboard on:
CTRL + SHIFT + ESC, or pressing CTRL + ALT + DEL, then choosing to open Task Manager:

Start Task Manager


After Task Manager is opened, go to the "Processes" tab and kill your browser's process:

Internet Explorer - iexplore.exe
Google Chrome - chrome.exe
Mozilla Firefox - firefox.exe
Opera Software - opera.exe




Conclusion

Have you encountered Browlock? First thing to do is not panic - as you can easily remediate it.

Secondly, follow the prevention tips above to avoid Browlock.

Thirdly, if you encounter ransomware - Browlock or not: do not pay, ever! You will not get your money back and chances are you will still have the malware on your machine.

Lastly, as usual; keep your operating system, antivirus and browser up-to-date.

Sunday, 2 March 2014

AUD/USD 3rd March 2014 Monthly Report

1st Quarter Support @ 87.01 and expectation it is rising back towards the 50% levels...

A slow rise up into the end of March, and then a continuation down from around .9092 & down into the 2014 lows 8560, as part of the Primary break & extend pattern into the 2014 lows. (Previous Report)


AUD/Weekly Primary and Monthly cycles

Primary cycles suggests the AUD will continue down into the 2014 lows, as part of the break -n - extend pattern from the 2013 yearly lows (Dilernia Principle)

Monthly cycles in February also playing their part, as it forms resistance....

As long as it remains below the MARCH 50% level @ .8918, the trend bias is down.

if it breaks above the 5-day highs, then it's retesting the Quarterly 50% @ 9092.